Diamonds Direct getting bought out

[DejaWiz]

Diamonds Direct is getting bought out by Signet Jewelers.

https://www.charlotteobserver.com/news/business/whats-in-store/article254943767.html#storylink=mainstage_lead

“While Signet will infuse their resources into our business to fuel our growth, the heart of who we are, how we operate and what we believe in will not change,” Diachenko said in an email.

Thoughts?

 

[ringo865]

Sounds like Signet (who now owns Kay, Jared, Zales, James Allen, AND Diamonds Direct) is trying to be the new deBeers