We wish to make it as easy as possible for you to buy a diamond. We’d like to help you purchase the best stone at the best price, but
diamonds are complex products and no two are identical. Ultimately, there is no substitute for an individual, expert consumer appraisal. All we offer is the ability to sort the wheat from the chaff.
Much of the information and advice given at this website is subjective and qualitative. It is largely a result of expert studies in a complex discipline. These studies are ongoing and, as our knowledge grows, we will inevitably change or modify some of our advice.
We accept no liability for any actions or loss that you or anyone else may sustain as a result of the information we give, whether this is free or fee for service.