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If you’re looking to insure an engagement ring, luxury watch, or fine jewelry, BriteCo offers a modern alternative to traditional insurers. Founded by a third-generation jeweler, BriteCo brings speed, transparency, and digital convenience to the jewelry insurance process. This review covers what BriteCo insures, how claims work, pricing details, pros and cons, and how it compares to other jewelry insurance providers.
Who Is BriteCo?
Founded in 2017 by insurtech innovator and third-generation jeweler Dustin Lemick and launched publicly in 2019, BriteCo is a modern jewelry insurance provider based in Evanston, Illinois. The company was created with one clear mission: to bring the outdated jewelry insurance process into the digital age.
Partnering with trusted jewelers across the U.S., BriteCo offers instant insurance coverage for engagement rings, wedding bands, watches, and fine jewelry right from your smartphone or laptop. Unlike traditional insurers, BriteCo leans heavily into tech-driven efficiency: appraisals, policy issuance, and claims are all handled online, often within minutes.
BriteCo is underwritten by AM Best A-rated carriers and backed by global reinsurers, offering peace of mind to anyone insuring a high-value piece.
Insuring Your Jewelry Just Got Easier
PriceScope recommends BriteCo for fast, fully digital coverage with zero deductibles and 125% replacement value. Get your free quote in 30 seconds.
What Does BriteCo Cover?
BriteCo policies are designed for everyday risks. Whether you lose an engagement ring at the gym or your watch gets stolen while on vacation, their comprehensive coverage has you covered.
Here’s what BriteCo typically insures:
- Engagement Rings
- Wedding Bands
- Luxury Watches
- Necklaces, Bracelets, and Earrings
- Heirloom and Custom Jewelry
Coverage includes:
- Loss (e.g., dropped your ring in the ocean)
- Theft (e.g., stolen from your home or hotel)
- Damage (e.g., chipped diamond or cracked setting)
- Mysterious Disappearance (e.g., can’t explain how it vanished)
BriteCo also covers repairs and replacements at up to 125% of the item’s appraised value, ensuring you’re not out of pocket if market prices rise.
How the BriteCo Claim Process Works
Filing a claim with BriteCo is simple and can be done entirely online. Here’s how it typically goes:
- Report the loss or damage via your online dashboard.
- Provide documentation, like a police report (for theft) or photos (for damage).
- BriteCo assesses the claim and coordinates with your original jeweler or an approved partner.
- You receive a replacement or repair, often without needing to pay upfront.
What sets BriteCo apart is their commitment to working with your original jeweler, whenever possible. That means continuity in craftsmanship and peace of mind.
Why We Trust BriteCo with Our Own Jewelry
Policies start around $5 per month and cover what homeowners insurance often misses. Expect strong coverage, zero deductibles, and clear terms.
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BriteCo Pricing and Quotes
BriteCo offers free online quotes based on your jewelry’s appraised value, your location, and some risk factors. Policies typically cost 0.5% to 1.5% of the item’s value annually. For example, if your engagement ring is appraised at $6,000, you could pay around $30 to $90 per year to insure it.
Another bonus? If you get your appraisal done through a BriteCo partner jeweler, the coverage quote and valuation are often built into the same process, saving time and money.
Coverage begins immediately upon payment, and you can manage everything from a sleek user dashboard.
Pros and Cons
Pros
- Instant online quotes and appraisals
- Competitive premiums (often lower than homeowners’ add-ons)
- Coverage up to 125% of appraised value
- Works directly with your jeweler for repairs or replacement
- No deductible options available
- Backed by A-rated insurers
Cons
- Only available to U.S. residents
- Requires accurate, up-to-date appraisal
- Doesn’t cover loose stones not set in a mounting
Skip the Hassle and Get Covered in Minutes
BriteCo lets you insure jewelry directly online and manage claims through your chosen jeweler. No paperwork, no waiting.
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How BriteCo Compares to Other Jewelry Insurers
Compared to legacy providers like Jewelers Mutual or Chubb, BriteCo offers a faster and more transparent experience. Their digital-first approach makes them ideal for tech-savvy buyers who want clarity and control.
BriteCo also tends to offer lower premiums than homeowners’ insurance riders, and unlike many homeowners policies, they cover mysterious loss and often don’t require a deductible.
Jewelers Mutual remains a strong competitor with decades of history, but BriteCo’s modern UX and flexible coverage make it particularly appealing to newer generations of buyers.
Who Should Consider BriteCo?
BriteCo is a great fit for:
- Engagement ring owners who want same-day coverage
- Luxury watch collectors looking for stand-alone insurance
- People without homeowners/renters insurance
- Anyone who wants to insure jewelry separately from general valuables
- Buyers who prefer online management and transparency
Protect Your Ring, Watch, or Heirloom
BriteCo’s standalone jewelry insurance is affordable, backed by A+ carriers, and covers loss, theft, damage, and mysterious disappearance.
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How to Get Started
Getting covered with BriteCo is easy:
- Visit BriteCo’s website
- Fill out a quick quote form (approx. 30 seconds)
- Upload your appraisal or get one from a BriteCo jeweler partner
- Purchase your policy online
- Coverage is instant
There’s no obligation, and you can cancel or update your policy anytime.
Our Take
If you’re looking for affordable, fast, and comprehensive jewelry insurance, BriteCo is a strong contender. BriteCo insurance offers easy-to-use online tools, strong coverage terms, and positive user reviews, it’s especially appealing for engagement ring buyers and collectors who want peace of mind without the paperwork.
