Diamond Fluorescence - BasicsFluorescence is a "hot-potato" topic. From outdated notions that all fluorescence is bad to promotional exaggerations about its potential benefit, opinions about fluore...
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Diamond Performance Explained
Diamond Performance - Basics Learn what makes some diamonds dazzling and others dull. Note: This page details performance components seen in all diamonds, but the images and analysis tips are spe...
A consumer’s guide to reselling diamonds.
Know what you have. For most individuals, selling a diamond that they no longer want is a frustrating and sometimes eye opening process. If you’re like most people, you aren’t an expert in diamond...
“Appraise the Appraiser” – Help for Consumers
Dedicated to the memory of Bill “Rockdoc” Lieberum, 1948-2007. The average consumer is often shocked to learn that only a small percentage of “independent appraisers” are unbiased and/or current o...
How to avoid ‘Conflict Diamonds’
Diamonds should be a blessing to all they touch, from the mine to the consumer, and everyone involved in the chain should be doing their best to insure that this happens. For the most part, they ar...