It’s 2022! Let’s get into it! I have long been an advocate of color, which includes white…as far as diamonds go…don’t get me wrong. I love pops of color though, I think they add a lot of dimension to a look. Color can change the way that we interact with people and things, businesses can plan for certain behaviors b...
Wearing Pantone’s Very Peri, the 2022 Color of the Year! CLICK HERE TO VIEW POST
Not another variant! Just as we were climbing up the ladder of economic recovery, the COVID-19 global pandemic is proving once again that it isn't leaving us any time soon. However, what does this mean for the natural diamond industry? There has been an increase in lab-grown diamond adopters and a decrease in consum...
Natural Diamond Prices – December 2021 CLICK HERE TO VIEW POST
The International Gemological Institute, better known as IGI, is the world's largest independent institute for analyzing and grading gemstones and fine jewelry. It is no coincidence that IGI has been given the world's leading gemological organization status. It is through years of study, collaboration, and synergy w...
International Gemological Institute (IGI) CLICK HERE TO VIEW POST
As the world prepares to recover from the COVID-19 global pandemic so has the diamond industry. We have seen a positive increase in the average price of natural diamonds over the past couple of months. We have also seen a shift in the Top 5 Popular Diamond Shapes as many traditional shapes that were trending pre-COV...
Natural Diamond Prices – November 2021 CLICK HERE TO VIEW POST
Streetwear brand, Supreme, and luxury jewelry brand, Tiffany & Co. recently announced that they will be collaborating for Fall 2021. This is one of the most anticipated collaborations for loyal consumers of both Supreme and Tiffany. Their Fall 2021 collection drops in the United States tomorrow, 11 November 2021...
Supreme x Tiffany & Co. Collaborate for Fall 2021 CLICK HERE TO VIEW POST
We are proud to announce that our long-term vendor, Whiteflash has won the prestigious BBB (Better Business Bureau) 2021 Pinnacle Award. For the second year in a row, and for an unprecedented 5 out of the last 10 years, Whiteflash Ideal Diamonds and Fine Jewelry has been named the winner of the BBB Pinnacle Award. T...
Whiteflash Wins the Better Business Bureau 2021 Pinnacle Award CLICK HERE TO VIEW POST
Oh, DeBeers. ...One month ago I covered the positive actions you're taking in the natural diamond sector - from the beneficial partnership with National Geographic - to $17 million+ toward Covid relief and assistance for your African workforces. ...Two weeks ago I pivoted to lab-grown diamond schemes and you...
In honor of October being breast cancer awareness month, we’ve decided to share a few facts and some of our favorite famous pink stones. In the US, 1 in 8 women will be diagnosed with breast cancer in their lifetime. Breast cancer typically has no symptoms when the tumor is small and most easily treated, wh...
Pink Diamonds for Breast Cancer Awareness Month CLICK HERE TO VIEW POST
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