FrekeChild
Super_Ideal_Rock
- Joined
- Dec 14, 2007
- Messages
- 19,456
Rounds is always going to be king, because it's classic, and people are used to seeing a lot of them. The vast majority of the posters here coming wanting rounds, and the vast majority of the engagement rings and jewelry I see out in the world are rounds. Next would be princesses. After that come the emeralds, asschers, marquises, pears, ovals, radiants, cushions, etc. Out of all of those, I'd consider marquise, pear and radiants to be the least popular. That's not even bringing hearts into the equation, because hearts are a love them or hate them, and most people really don't like hearts.
I'm being over-generalizing, but I've also spent almost 8 years on this forum, and that's what I've witnessed here and in real life. And the preference for rounds goes for colored stones as well, which is what I know best because I mostly stay in the CS forum.
But if you go to a jewelry store - any jewelry store - they will likely have a ton of rounds and princesses and very few of the fancies. Why carry them if your clientele doesn't know they exist? It's hard to sell something that is outside of what they see out in the real world.
I actually think we see more interest in fancy cuts now (emeralds and cushions come to mind immediately because of Kim Kardashian) because of celebrity engagement rings and the general public's exposure to the fancies through seeing them on a celeb's hand. Jennifer Aniston got her rose cut and I've seen a huge increase in interest in rose cuts because of that. But a *huge* increase in a relatively obscure cut on a diamond forum means a ridiculously small increase in the over all scheme of things.
It is well known here that radiant cuts tend to favor colored diamonds and deepen their color. So, that's probably why you sell so many! Your market is a specialty one, not like the vast majority of jewelers out there, so your view is skewed towards radiants and away from stones that do not retain color as well, such as rounds.
I'm being over-generalizing, but I've also spent almost 8 years on this forum, and that's what I've witnessed here and in real life. And the preference for rounds goes for colored stones as well, which is what I know best because I mostly stay in the CS forum.
But if you go to a jewelry store - any jewelry store - they will likely have a ton of rounds and princesses and very few of the fancies. Why carry them if your clientele doesn't know they exist? It's hard to sell something that is outside of what they see out in the real world.
I actually think we see more interest in fancy cuts now (emeralds and cushions come to mind immediately because of Kim Kardashian) because of celebrity engagement rings and the general public's exposure to the fancies through seeing them on a celeb's hand. Jennifer Aniston got her rose cut and I've seen a huge increase in interest in rose cuts because of that. But a *huge* increase in a relatively obscure cut on a diamond forum means a ridiculously small increase in the over all scheme of things.
It is well known here that radiant cuts tend to favor colored diamonds and deepen their color. So, that's probably why you sell so many! Your market is a specialty one, not like the vast majority of jewelers out there, so your view is skewed towards radiants and away from stones that do not retain color as well, such as rounds.