Blog Diamonds and Diversity: Tiffany Atrium

[bcmacdonald]

PriceScopeKayti published a new blog post.

Tiffany & Co. is known worldwide for fine jewelry, little blue boxes, and an Audrey Hepburn movie. Now they have launched Tiffany Atrium, a social impact platform that advances opportunities for historically underrepresented communities.
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Continue reading the Original Blog Post.

 

[AprilBaby]

But diverse people still won’t be able to afford Tiffany jewelry.

 

[elle_chris]

"We are thrilled to introduce the Tiffany Atrium platform, creating a centralized hub for our continued journey in the worlds of diversity, equity and inclusion,” said Anthony Ledru, Chief Executive Officer, Tiffany & Co. “At Tiffany & Co., we have a responsibility to enact positive change in our world. Tiffany Atrium will allow us to streamline and scale the necessary processes in doing so.”

A lot of words but I still don't exactly understand what they're going to be doing...

 

[MissGotRocks]

Certainly not very clear!

 

[yssie]

Interesting!

The brand press release has additional info:

Tiffany & Co. Announces Tiffany Atrium: A Social Impact Platform to Inspire Connection and Social Change - Tiffany

NEW YORK, NY—Tiffany & Co. today announces the launch of Tiffany Atrium, a social impact...

press.tiffany.com

Tiffany, of all the “big” brands, has always been one of the most overtly supportive of diversity. Their marketing has consistently walked the forward edge of social mores and their ads depict a smorgasbord of ethnicities, ages, gender identities, and sexual orientations. I can’t say I fully understand this new initiative but I’m looking forward to learning more about it

Edit:
Here’s a screencap from an ad that I love - it’s a video, link below. Anyone who dabbles in photography will immediately understand why the fact that they chose this duo dressed in these colours really does say a lot about the house: This was the most difficult colour combination they could have chosen, and they made the extra effort to do both models justice knowing that most viewers wouldn’t have any clue!

Tiffany & Co. on Instagram: "Knot your typical city. Not your typical collection. @anyataylorjoy and @altonmason connect in Manhattan wearing Tiffany Knot. Link in bio. #KnotYourTypicalCity #TiffanyKnot #TiffanyAndCo"

51K likes, 222 comments - tiffanyandco on January 11, 2022: "Knot your typical city. Not your typical collection. @anyataylorjoy and @altonmason connect in Manhattan wearing Tiffany Knot. Link in bi...".

www.instagram.com