- Joined
- Apr 30, 2005
- Messages
- 33,293
In years past jewelers sold you the both diamond and the ring and then set it for you.
Enter the Internet.
Now a growing number of buyers buy their diamond on the Internet.
Then they may select a setting on the Internet form another vendor.
Then they need someone to set the diamond into the ring.
B&M jewelers don't want to do it.
They are disappointed they didn't make the sale of the diamond or setting.
Based on what I read here they don't like to set stones they didn't sell because it is not profitable.
They even go so far as refusing to cover damage during setting on stones they didn't sell.
I have read here that jewelers can not buy setting coverage
It is a real problem.
Here's the solution:
Jewelers that set stones should self-insure by charging more for the serivce.
Face it; the Internet is here to stay.
There is a growing market in setting whatever customers may carry into a B&M.
Calculate two fees for setting a stone, one with and one without damage coverage.
Charge 10% of the value of the stone to set it, or whatever percentage really covers your risk.
Hypothetically let's say each stone you set is valued at $10,000
If you botch one out of 10 setting jobs you break even.
If you botch one out of 20 you make $9,000, not bad.
You will also refuse to set dangerously flawed stones.
Charge only, say, 5% for VVS medium girdle stones, etc.
Charge an amount that gives you a profit that is high enough so you welcome this new business.
For setting with no coverage charge only, say, 1%.
Educate the customer about the risks.
Why doesn't the marketplace work out this problem?
Are B&Ms just sticking their heads in the sand?
Is the problem uneducated customers that can't understand the risk and pay for it?
Enter the Internet.
Now a growing number of buyers buy their diamond on the Internet.
Then they may select a setting on the Internet form another vendor.
Then they need someone to set the diamond into the ring.
B&M jewelers don't want to do it.
They are disappointed they didn't make the sale of the diamond or setting.
Based on what I read here they don't like to set stones they didn't sell because it is not profitable.
They even go so far as refusing to cover damage during setting on stones they didn't sell.
I have read here that jewelers can not buy setting coverage
It is a real problem.
Here's the solution:
Jewelers that set stones should self-insure by charging more for the serivce.
Face it; the Internet is here to stay.
There is a growing market in setting whatever customers may carry into a B&M.
Calculate two fees for setting a stone, one with and one without damage coverage.
Charge 10% of the value of the stone to set it, or whatever percentage really covers your risk.
Hypothetically let's say each stone you set is valued at $10,000
If you botch one out of 10 setting jobs you break even.
If you botch one out of 20 you make $9,000, not bad.
You will also refuse to set dangerously flawed stones.
Charge only, say, 5% for VVS medium girdle stones, etc.
Charge an amount that gives you a profit that is high enough so you welcome this new business.
For setting with no coverage charge only, say, 1%.
Educate the customer about the risks.
Why doesn't the marketplace work out this problem?
Are B&Ms just sticking their heads in the sand?
Is the problem uneducated customers that can't understand the risk and pay for it?