A question of relative value

[chumbawumba]

Please review this stone and ELI5 why it's not an excellent (relative) value:

diamond-220773-370HK | Frank Darling

Sustainably grown lab diamonds and conflict-free natural diamonds. Shop competitively priced GIA diamonds in every shape, from emerald cut to round brilliant.

frankdarling.com

I'd like to buy it, but am not understanding why it feels discounted to market. Is it the fluorescence?

Thanks for your commentary

 

[tyty333]

Didnt know what your abbreviation meant! Ok, Explain like I'm 5.

Are you asking about the "value" or about the "cost"? Value to me is associated with what it's worth and the chances of you
reselling it for what you bought it for are slim (diamonds don't hold their value). Occasionally, you can but its usually with
RB stones that are more popular (easier to sell) and when you have held onto a stone for a long time.

If you're asking if its a good price for what it is then I would say so.

Here it is on another site for a little cheaper. I would ask the gemologist about the fluorescent. Ask to see if you can get
an ASET image to check on light return. Make sure there is a good return policy.

1.95 Carat Radiant Natural Diamond | Rare Carat®

1.95 Carat Radiant Natural Diamond | Rare Carat®

www.rarecarat.com

 

[dk168]

Radiant cut not being on-trend at the moment perhaps?

I am only guessing though.

DK

 

[chumbawumba]

What would make it a good price? $14.5k?

 

[tyty333]

I cant answer that. What are you looking to do with this stone? Are you planning on setting it and enjoying it or something else?

 

[chumbawumba]

Setting, Platinum top with yellow gold band

 

[denverappraiser]

It's an unusual stone and that makes shopping for comps difficult. I find zero stones that are particularly similar. James Allen, for example, has a 1.86/G/VVS2/XXm for $13,700. That's about the same price, a little smaller, slightly lower clarity. The question then becomes what you value. G/IF isn't all that popular, people who pay a premium for IF rarely want a G so that premium isn't all that much. Fluorescence is the same. We don't know anything about the cutting on either one of them. Based on a single comp, that lands you right at about where it's expected. If you lose the fluorescence, it'll go up a fair amount. If you raise the color to D or E it'll go up. I would not call either of those things evidence of a bargain. It's a fashion question and it depends on what you want. More popular is not a synonym for better, but it usually does drive up the price.