This article discusses some of the issues and considerations involved in deciding what approach to take for those who don’t want something “off the shelf”.
We thought the pricescope community would be interested in learning about a brilliant initiative that will have impacts in communities in diamond mining areas as well as communities all over the world. When we sent a message to the Diamond Development Initiative recommending that this product might be synergistic for them, we received a very nice reply from Dorothée Gizenga, Executive Director of DDI saying “We believe there is merit in the initiative ‘gravity light’ and we need to discuss internally how best to approach this in our work.” You might say that it is a story about a different kind of light performance
Ask 10 jewelers about one diamond and you might hear 10 different stories. Ask 10 independent appraisers and the clinical analysis may agree, but terminology and methodology can vary. But ask 10 PriceScope prosumers and you often see unanimous agreement. Curious, isn’t it? What could possibly cause a diverse group of thousands of consumer enthusiasts and pros alike, to use the same terms and uphold similar values when evaluating diamonds?
This article will focus on the particular issues involved in light performance grading specific to princess cut diamonds. We will delve more deeply into the underpinnings of the AGS light performance based cut grading system and the round brilliant in a future article. For a look at the peer reviewed science behind the AGS system that was years in the making you can refer to the landmark study which appeared in 2007 in the journal Optical Engineering, entitled “Evaluation of Brilliance, Fire, and Scintillation in Round Brilliant Gemstones." Foundational work on the project was published in Optics and Photonics News in April of 2003 entitled “The Optical Design of Gemstones."
You bought a well-known branded jewelry item, and now you’re looking to resell it. How does the item fare in the secondary market? Does the brand’s consumer image translate to extra dollars for you? The brand’s equity value comes into play here.