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On 12/24/2003 4:44:20 PM LawGem wrote:
Well, yes. If Gemesis and Apollo price their synthetics comparably to CZ and Moissanite, I predict they will sell a ton of them. Of course, they don't seem to be headed in that direction. The market for CZs is huge because they're so damned cheap, but you don't see anyone using CZs as bridal stones. If diamonds could be had for $5/ct, how many people would really want them anymore?----------------
On 12/24/2003 4:05:25 AM Caratz wrote:
Given the size of the market for diamond simulants (which is far greater by several orders of magnitude than the market for simulants of other gems), I think we may be underestimating the potential size of the market for synthetic diamonds. Of course, it all depends on how they are priced.
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I think they would still sell a ton of them even if they are priced substantially higher than cz or moissanite. If people are willing to pay $500/ct for moissanite, they will pay more than $1000/ct for a real diamond, even if it is a synthetic.
I think the reasons that cz is not widely used in e-rings are (1) it is not a real diamond (but a synthetic is), and (2) it is inferior quality and after 6 months it will look like it came out of a meat grinder (but a synthetic will not).
The other difference between diamonds and other gemstones for which there is a synthetic market is the e-ring tradition. Women have to have a diamond, and many will feel the impulse to compare what they have to what other people have. I believe that there are plenty of people in this country would would happily switch to a synthetic than be content with what they perceive to be a diamond that is too small. Of course, it all depends on individual personality. I am still baffled at why people will pay twice as much for a natural diamond at Tiffany than what they can get elsewhere . . .