I had been really skeptical about buying online. It wasn''t until I spoke with Brian at WF yesterday that I was truly confident about my purchase. They have a few policies that I did not know about and I wish I had known bc it would have taken a lot of the stress out of this process. I''m sure many other PS vendors have similar policies in place but I will point out a couple that I loved for newbies like myself who are on the fence about buying online:
For the lifetime of the ring you can send it back to be serviced (free)
If for example a stone falls out of a WF pave setting you can send it back to be replaced (free)
You can upgrade the stone and get 100% credit for what you paid for your original stone (free)
You can send the ring back for cleaning and a "100,000 mile tune-up" at any time (free)
As Brian put it, they will basically take care of your ring for life at no additional cost.
When I first came to this forum I thought every member was in some way employed by WF or GOG because of all the nice things that were said about those companies. Now I realize it is the business practices and the quality of their products that has earned them such a flawless reputation amongst diamond enthusiasts.
Oh and not to mention it''s nice to save a few 1,000 $s every once in awhile compared to B&M prices.