I am in the market for a 1.5 - 2.0 carat diamond of the best color & clarity that is within the budget. I was shopping around this past weekend and saw something called the Lovemark™ diamond. It was visually stunning. Apparently, this trademarked diamond is computer cut with 73 facets. Is this a gimmick? The color and clarity were not as good as some of the other 58 facet diamonds that the jeweler showed me. This Lovemark diamond had much more fire and brilliance. What is this all about? Can someone help me out. I don''t want to get ripped off.
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