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Zales plays web 2.0

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Garry H (Cut Nut)

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Or is it web1.2?

http://www.diamonds.net/news/NewsItem.aspx?ArticleID=20813
[Edit by admin] Fixing link
Zale Adds Online Rating & Review Tech to Benchmark Marketing, Merchandising



By Jeff Miller Posted: 03/03/08 16:49 [Submit Comment]


RAPAPORT... Zales and Gordon's jewelers adopted Bazaarvoice technology for its online rating and reviews. Bazaarvoice's analytic tools allow online shoppers to provide product feedback and enable the Zale Corporation to mine customer opinions online and check those comments against marketing and merchandising strategy. The customized implementation, which included diamonds in place of the usual star rating icon, allows the retailer to quickly amass comments within desired parameters.
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Kaleigh

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33.gif
 

strmrdr

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more like web .4 online customer polling is so 1996...
 

Imdanny

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Wow, that made no sense at all.
 

JogiaDiamonds

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definitely web 2.0 with facebook, digg and delicious buttons.
 

Imdanny

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:)
 

oldminer

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The new reality: "Zales customers now surfing the web." It is a headline all in itself.
 

strmrdr

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Date: 3/6/2008 12:18:23 PM
Author: oldminer
The new reality: ''Zales customers now surfing the web.'' It is a headline all in itself.
more like Zales just figures out its customers surf the web! ..... my response well DUH!
 

DiamondGirlHH

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At least now you have a place to go and post all your comments about what you think of them...
 
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