- Joined
- Jul 21, 2004
- Messages
- 9,159
This is a question that plagues the industry. It’s costing the trade, and by extension consumers, a fortune. It’s costing GIA a fortune. I can just imagine what their insurance bill looks like. They’re quoting turnaround times from 2 to 4 months and that’s growing, not shrinking. This has been a giant industry problem for years. Meanwhile their competition, ranging from EGL-USA to IGI and AGSL are showing turnaround times in the neighborhood of 4 days. That’s without rush service. What gives?
GIA is a factory. They receive stones, process them through a bunch of workstations that do a variety of things, and then send them back to the client with the pedigree. It’s just like any other factory in that regard. It’s a popular service, and the excuse they give is that they have more work they can do and they’re hiring staff as fast as they can. They’ve added several new labs in the last few years, and they’ve expanded the New York space dramatically but the problem still seems to be growing. They can’t (or choose not to) handle the workload that they’re presented.
Look at it as a giant black box. The amount of time it takes to process a million stones is basically fixed. It takes a certain amount of time to do the actual work. It’s not a function of how long the stone has been sitting in their vault waiting for a turn at the graders. It has to do with how many workers they have, equipment, space and so on. It’s a logistical problem. More stones than capacity simply MUST change. This isn’t a matter of whining industry people, it’s just a fact. They can hire more workers and rent more space, they can change their systems to improve throughput, or they can make customers can go away. These are the only options. Allowing the vault capacity to grow simply indefinitely isn’t a choice and it’s a vote for the ‘customers go away’ option. Eventually folks will get tired of it. If it’s not 4 months, maybe it’s 6. Or 12. It’ll happen. It must happen. GIA surely knows this, and they’ve clearly decided it’s ok. Why?
I actually have some experience that may be relevant. I ran what’s called a trade shop. This is the workshop where things get sized, set, manufactured and whatnot on behalf of jewelry stores. We were pretty good and were fairly successful at it. Word got out, work flowed in and that made us busy. That busyness caused other problems. We had to hire more jewelers, buy more tools, hire more quality control people, make people work overtime and so on. Training became a problem. Turnover became a problem. It was (and is) decidedly difficult to assemble a team of the right people with the right skills armed with the right tools. We did that, and were still busy. That’s what you want in a business, right? That also made us late on work and it extended due dates. That upset the stores, who then took their work to other shops. That is to say, customers went away. Every jeweler worth a hoot has faced the same problem. It’s not that it usually takes 2 weeks to size a ring, or grade a diamond, it’s the line behind all of those other customers that causes the problem. In effect, it’s reducing the number of clients using the filter of those who were willing to wait. The customary solution for businesses with this problem is to raise prices. That reduces the number of clients too but the filter is now on who is willing to pay higher prices. From a business side, that’s obviously better. Same staff and expenses, more money. What’s not to love about that? That’s been on the table for every factory that’s faced this problem since Henry Ford.
So why doesn’t GIA do it? As part of the resolution to their ‘certifigate’ scandal, they actually LOWERED prices. They’ve expanded the number and variety of services, especially with regard to grading smaller stones. They’re doing the opposite of what Henry Ford would have suggested and they’re pissing off every single customer over it. They know all of this and they have plenty of people who are way smarter than me. GIA is supposedly a college. That’s why they’re a non-profit. They train gemologists to do exactly this. Then they undermine their graduates. It's undermining their whole purpose as well as the industry and I think the real reason is that there is SO much money flowing.
How about this:
1) Raise your prices. Laugh on the way to the bank.
2) Use your formidable advertising budget to support jewelers, your alumni, rather than the lab.
3) Use that extra non-profit that comes from those higher prices to improve the education in the school so that more of the jewelers deserve your support and, yes, certify gemologists. That means continuing education, testing, and a system for resolving disputes. Set standards, enforce them, and revoke the credentials of those who don’t measure up to them. Offer a 'higher' credential than GG.
4) License other labs. That’s right, give the GIA ‘stamp of approval’ on labs that meet your standards, and withhold it from those who don’t. Think UL approval. Make them pass tests, inspections, and procedural analyses to keep the name. Submit stones at random, and penalize them if they don’t hold the standard. Pull the license/franchise from those who can't or won't measure up. Charge ‘em. They’ll pay. You've got the most valuable name in the industry. Lab standards will improve. Jewelers will improve. Consumers will be BETTER protected. That’s the GIA mission, isn’t it?
GIA is a factory. They receive stones, process them through a bunch of workstations that do a variety of things, and then send them back to the client with the pedigree. It’s just like any other factory in that regard. It’s a popular service, and the excuse they give is that they have more work they can do and they’re hiring staff as fast as they can. They’ve added several new labs in the last few years, and they’ve expanded the New York space dramatically but the problem still seems to be growing. They can’t (or choose not to) handle the workload that they’re presented.
Look at it as a giant black box. The amount of time it takes to process a million stones is basically fixed. It takes a certain amount of time to do the actual work. It’s not a function of how long the stone has been sitting in their vault waiting for a turn at the graders. It has to do with how many workers they have, equipment, space and so on. It’s a logistical problem. More stones than capacity simply MUST change. This isn’t a matter of whining industry people, it’s just a fact. They can hire more workers and rent more space, they can change their systems to improve throughput, or they can make customers can go away. These are the only options. Allowing the vault capacity to grow simply indefinitely isn’t a choice and it’s a vote for the ‘customers go away’ option. Eventually folks will get tired of it. If it’s not 4 months, maybe it’s 6. Or 12. It’ll happen. It must happen. GIA surely knows this, and they’ve clearly decided it’s ok. Why?
I actually have some experience that may be relevant. I ran what’s called a trade shop. This is the workshop where things get sized, set, manufactured and whatnot on behalf of jewelry stores. We were pretty good and were fairly successful at it. Word got out, work flowed in and that made us busy. That busyness caused other problems. We had to hire more jewelers, buy more tools, hire more quality control people, make people work overtime and so on. Training became a problem. Turnover became a problem. It was (and is) decidedly difficult to assemble a team of the right people with the right skills armed with the right tools. We did that, and were still busy. That’s what you want in a business, right? That also made us late on work and it extended due dates. That upset the stores, who then took their work to other shops. That is to say, customers went away. Every jeweler worth a hoot has faced the same problem. It’s not that it usually takes 2 weeks to size a ring, or grade a diamond, it’s the line behind all of those other customers that causes the problem. In effect, it’s reducing the number of clients using the filter of those who were willing to wait. The customary solution for businesses with this problem is to raise prices. That reduces the number of clients too but the filter is now on who is willing to pay higher prices. From a business side, that’s obviously better. Same staff and expenses, more money. What’s not to love about that? That’s been on the table for every factory that’s faced this problem since Henry Ford.
So why doesn’t GIA do it? As part of the resolution to their ‘certifigate’ scandal, they actually LOWERED prices. They’ve expanded the number and variety of services, especially with regard to grading smaller stones. They’re doing the opposite of what Henry Ford would have suggested and they’re pissing off every single customer over it. They know all of this and they have plenty of people who are way smarter than me. GIA is supposedly a college. That’s why they’re a non-profit. They train gemologists to do exactly this. Then they undermine their graduates. It's undermining their whole purpose as well as the industry and I think the real reason is that there is SO much money flowing.
How about this:
1) Raise your prices. Laugh on the way to the bank.
2) Use your formidable advertising budget to support jewelers, your alumni, rather than the lab.
3) Use that extra non-profit that comes from those higher prices to improve the education in the school so that more of the jewelers deserve your support and, yes, certify gemologists. That means continuing education, testing, and a system for resolving disputes. Set standards, enforce them, and revoke the credentials of those who don’t measure up to them. Offer a 'higher' credential than GG.
4) License other labs. That’s right, give the GIA ‘stamp of approval’ on labs that meet your standards, and withhold it from those who don’t. Think UL approval. Make them pass tests, inspections, and procedural analyses to keep the name. Submit stones at random, and penalize them if they don’t hold the standard. Pull the license/franchise from those who can't or won't measure up. Charge ‘em. They’ll pay. You've got the most valuable name in the industry. Lab standards will improve. Jewelers will improve. Consumers will be BETTER protected. That’s the GIA mission, isn’t it?