by liaerfbv » Aug 29, 2013 Maybe it's just me, but I do not understand the hesitation of purchasing something online. I've been a member here since 2007, lurking since about 2004 (although I don't post much), and the number of posts I've read about being concerned about getting ripped off when buying something online is just shocking to me in this day and age of online purchasing. I personally feel SO much more comfortable buying stuff online - and not just diamonds. When I go to a B&M store, I don't like to be bothered by sales people (who typically know less about what I'm buying than I do), I want to be able to take my time and look at stuff carefully and not be bothered or potentially rushed, etc. etc. I buy everything online - furniture, books, groceries, computers, and yes, diamonds and jewelry. I guess I'm just commenting on what seems to be such a weird disconnect (to me, anyway). I see pictures of something online, I say, hey I want to see this in person, I think it may be just what I'm looking for! If I don't like it, I return it. How is getting "ripped off" online any different than getting ripped off in person at a B&M store? Either way, you have to dispute the transaction with your bank. Am I missing something? Or am I just in a small percentage of people who sees less risk buying online than I do to buy in person?