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POLL : WHITEFLASH CALENDAR COVER OF 2017

Which Cover do you like best

  • Option 1

    Votes: 55 80.9%
  • Option 2

    Votes: 9 13.2%
  • Option 3

    Votes: 4 5.9%

  • Total voters
    68
  • Poll closed .

psadmin

Brilliant_Rock
Staff member
Premium
Joined
Apr 19, 2008
Messages
1,398
Whiteflash recently approached us a fun idea that we thought the PriceScope community would enjoy.

The PriceScope Community gets to choose which cover gets to be on the Whiteflash Calendar 2017.

The poll will run until Thursday.

Option 1:
whiteflash_2017_calendar_-_option_1.jpg

Option 2:
whiteflash_2017_calendar_-_option_2_0.jpg

Option 3:
whiteflash_2017_calendar_-_option_3.jpg


It was a difficult choice, but I choose Option 1.
 

arkieb1

Ideal_Rock
Premium
Joined
May 11, 2012
Messages
9,537
I like option 1 - both pretty, elegant and eye catching, the other two lack something in all of those departments visually IMHO.
 

VRBeauty

Super_Ideal_Rock
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Apr 2, 2006
Messages
10,228
The first design is elegant. The box rather than the jewelry takes center stage in the second design. The third might appeal to us diamond wonks, but its significance would probably be lost on most others.

My only quibble? All three look quite traditionally "Christmassy" to me. As it happens, that's the holiday I celebrate and I do understand why it's the one most merchants play to.... it's just that I'd also like to see someone take a more inclusive - or maybe just less traditional - approach to holiday marketing sometime. (I don't get caught up in the Starbucks cup controversy either. :wink2: )
 

Snowdrop13

Brilliant_Rock
Premium
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Aug 27, 2011
Messages
1,863
Well, I like no. 2 the best, lots of lovely bling, in fact, it would be nice to see more! :love: :love:
 

ac117

Ideal_Rock
Premium
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Apr 28, 2014
Messages
3,696
I like #1 - it's most aesthetically pleasing to my eyes and the objects in the picture seem balanced. The box in the second picture throws me off, especially because it's tilted, and the third one is too linear IMO.
 

chrono

Super_Ideal_Rock
Premium
Joined
Apr 22, 2004
Messages
37,373
Although #1 isn't perfect, I feel that it looks the best.
#2 pulls the eye towards the box
#3 too diamond-centric and WF is more than just rounds and princess cuts.
 

m-2-b

Ideal_Rock
Premium
Joined
Mar 1, 2011
Messages
3,683
My vote is for option #1--best balance of all 3.
 

Bonfire

Ideal_Rock
Premium
Joined
Feb 22, 2014
Messages
3,183
Ooh fun! I voted for #1. It's very eye catching and balanced in scale. It shows a nice representation of setting options, stones, etc. A beautiful composition for the cover.
 

Kaleigh

Super_Ideal_Rock
Joined
Nov 18, 2004
Messages
29,570
I vote for #1
 

siv1

Shiny_Rock
Joined
Jul 7, 2014
Messages
187
I voted #2 for a few reasons. It has more of a variety of jewelry. Also, over the years, people have asked about the box... if it was nice to present the ring. They would be able to see how nice the box is for themselves.
 

dk168

Ideal_Rock
Premium
Joined
Jul 7, 2013
Messages
5,644
I prefer #1 too.

DK :))
 

Queenie60

Ideal_Rock
Premium
Joined
Sep 15, 2014
Messages
4,290
#1. I go with my first impression. And the first one caught my attention immediately.
 

Arcadian

Ideal_Rock
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Joined
Sep 17, 2008
Messages
7,044
#1, though the geek in me also likes #3.
 

TooPatient

Ideal_Rock
Premium
Joined
Sep 1, 2009
Messages
8,891
#1 for sure!

I feel like #1 is missing something. It feels almost like a Christmas add with the balls of light and focus on red than a full year cover. That said, I love the balance and focus on different pieces.

#2 just feels like I am looking at the box first and losing some of the impact. The boxes are beautiful, but not the main point of buying from them.

#3 was my second favorite. I think if they are aiming at those who know stone detail, it is great. For a broader audience, it is a little too focused on the stone and doesn't show the all around beauty of their finished pieces.
 

Rockinruby

Ideal_Rock
Joined
Dec 27, 2013
Messages
2,740
Wow! What fun for PS to be invited to do this! :appl: :appl: :appl: I voted for #1 since it's for general consumers. However, the PSer in me loves #3 too! :dance:
 

Texas Leaguer

Ideal_Rock
Trade
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Jul 27, 2009
Messages
3,191
VRBeauty|1478590068|4095065 said:
The first design is elegant. The box rather than the jewelry takes center stage in the second design. The third might appeal to us diamond wonks, but its significance would probably be lost on most others.

My only quibble? All three look quite traditionally "Christmassy" to me. As it happens, that's the holiday I celebrate and I do understand why it's the one most merchants play to.... it's just that I'd also like to see someone take a more inclusive - or maybe just less traditional - approach to holiday marketing sometime. (I don't get caught up in the Starbucks cup controversy either. :wink2: )
VR, I do see what you mean, but I can assure you it is completely coincidental! We were actually going for a cover image that reflects our new branding colors. We have gradually transitioned away from the brown and gold to a black and red with a touch of gold. This is the color combo of our retail store and also our packaging. The new site is designed to unify our branding look and feel.
 

Texas Leaguer

Ideal_Rock
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Messages
3,191
siv1|1478639848|4095377 said:
I voted #2 for a few reasons. It has more of a variety of jewelry. Also, over the years, people have asked about the box... if it was nice to present the ring. They would be able to see how nice the box is for themselves.
This is a good point. It may come as a surprise to some how important the ring box is to many of our customers. In fact, we created a new page for the new site entirely dedicated to our packaging!
 

Texas Leaguer

Ideal_Rock
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Thank you all so much for your participation (66 votes in total). We have a clear winner! #1 will be the cover of our 2017 calendar. We are finishing it now and will go to the printers soon. Hopefully they will start hitting the mail in mid December.

We really appreciate everyone's feedback :appl: :appl: :appl:
 

tyty333

Super_Ideal_Rock
Premium
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Dec 17, 2008
Messages
21,677
Texas Leaguer|1478793329|4096363 said:
Thank you all so much for your participation (66 votes in total). We have a clear winner! #1 will be the cover of our 2017 calendar. We are finishing it now and will go to the printers soon. Hopefully they will start hitting the mail in mid December.

We really appreciate everyone's feedback :appl: :appl: :appl:

It will be beautiful! Looking forward to seeing EVERY page!
 

AprilBaby

Super_Ideal_Rock
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Messages
10,638
How do we get a calendar? I have been a customer for years and never got one?
 

Texas Leaguer

Ideal_Rock
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Messages
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AprilBaby|1478838062|4096780 said:
How do we get a calendar? I have been a customer for years and never got one?
Sorry about that! Not sure why there is a disconnect but if you call, chat or email in we will get that corrected. There may still be a few from years past that they will send you if you want to catch up :twirl:
 

AprilBaby

Super_Ideal_Rock
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10,638
Thanks! They look beautiful!
 

Texas Leaguer

Ideal_Rock
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We will be putting up a page soon describing the calendar with a short form to request one, compliments of Whiteflash. I will post back here with that link when it is live.
 

Texas Leaguer

Ideal_Rock
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Well, it's finally done and should be hitting the mail this week!

We just put up the page with a form to order your free copy. You will recognize the cover! :appl:

http://www.whiteflash.com/confidence/the-whiteflash-jewelry-calendar

If you are unsure whether you are already on our calendar mailing list, it won't hurt to submit the form. We will check it against the list that is already going out to prevent duplicates.

If your contact info has changed, submitting the form will enable us to update your record.

Thanks to all who participated in our poll. This one's for you!

Happy Holidays from Team Whiteflash :love:
 

december-fire

Ideal_Rock
Premium
Joined
Sep 3, 2013
Messages
2,346
Texas Leaguer, congratulations to you and the great team at WhiteFlash for producing this beautiful calendar and all the lovely jewellery! :appl:

Wishing everyone at WF a wonderful Christmas and a terrific 2017!

:wavey:
 
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