satriani
Rough_Rock
- Joined
- Jul 19, 2005
- Messages
- 27
Okay, I’ve got time and I’m pretty sure this is going to be VERY long-winded (like watching the Godfather trilogy in one sitting long) so my apologies in advance for those who decide to read through it. I’ll try to be as fair and as thorough as possible.
I’ve been in and out of this forum for well over a year now (almost constantly in the past couple of months) reading up on just about everything as I finally saved-up enough to go after that stone to “knock her socks off”. I’ve always read the feedback on vendors which is why I feel compelled to share my most recent experience with Whiteflash. Unfortunately the overall experience left me feeling both uneasy and frustrated by the end of it all. While it was one primary issue at the end of this experience that brought me to this, it also made me reflect on a few things I didn’t appreciate along the way.
Originally I was set on purchasing a diamond from another popular vendor on this site and I almost did until it sold before I could reserve it. While I waited for their inventory to replenish I found my way to Whiteflash and started to browse. I read the feedback – good and bad – and decided to give them a call. Here’s the general breakdown:
PRE-APPRAISAL PERIOD: When asked about my preferred vendor vs. Whiteflash, I mentioned my preference for the multiple photos, analysis, reports, etc. on the other site which weren’t available with Whiteflash - all of which tend to be very important for the first-time internet diamond purchase. I was immediately transferred to a higher-up expert who gave me the full lecture on ACA. Thrown in were subtle and not so subtle shots at the other vendor’s site and theories as to why they “need” all of that info and why it’s not all that relevant. Then I expressed my personal interest in Brilliance Scope Analysis as part of my overall criteria…..WOW. It was like being a Dallas Cowboys fan in Philly. WF doesn’t like it, gave me the history of their experience with it and spent a significant amount of time on every other call refuting it. I eventually traveled to WF in Houston and met with Brian to view some diamonds. I listened to the tutorial which ran a bit long so the actual viewing time was a lot more limited than planned (we were both on a tight timeline and he was pretty busy). Brian is a nice guy – very strong opinions, very passionate about his work, very informative and pretty funny during moments of casual conversation. A primary concern of mine was to have a diamond with a good amount of scintillation, something I mentioned during every conversation. The viewing conditions were more in favor of brilliance, but after a convincing discussion on “Total Visual Balance” I figured it was worth a shot. I had my appraiser of choice in mind and they definitely weren’t excited about it. They made some alternative recommendations for their appraisers of choice, but I made it clear that I was set on my own (he is on the Pricescope list, very well respected, and they actually have a working relationship with each other in case any are wondering). As I begin to contemplate the process on my way home I get the call from my Whiteflash rep. Now this is a KEY moment because a big part of my decision to send the diamond to the appraiser was predicated on the answers to my questions. After repeated assurance that the stone would at least meet if not exceed my appraisal expectations, I go through every scenario and focus our attention to shipping costs and logistics. Despite assuming the best-case scenario, I had to consider the fact that the appraisal might show me something I wouldn’t approve of. TWICE I asked about the shipping costs associated if I decided not to purchase the diamond after appraisal, twice. And yes, twice I was told that I would only be responsible for the Return Shipping back from the appraiser to WF. This was the only way I would go forward with the process. You’re probably going to ask if I read the shipping policies on their website: YES, and this is precisely why I specifically asked that question and voiced my concern and hesitation. If I was going to absorb the cost of appraisal and return shipping for a diamond that wasn’t satisfactory to me, I didn’t want another $65 added on top of that. Now do I understand why they would charge shipping both ways if I didn’t purchase? Of course I do, and it makes perfect sense. So the thought of $320 spent with nothing to show for it loomed large for me until I was told “that would not be the case”. Am I aware that other vendors have this policy? Yep, and they also have all of the data I was looking for which equates to a more basic and lower cost appraisal for their stones (and I mentioned this as my reason for not pulling the trigger in the WF stone). Either way I always stand to lose some money if I weren’t satisfied, but in this case it was much more. Everyone was assuming the best from the diamond at this point and when my concerns and requests were verbally satisfied I decided to move forward.
THE APPRAISAL: Appraiser receives the diamond, does the initial evaluation and sends me some data. Some strain, a little fluorescence, but I decide to go forward. Some variances between Sarin reports, which is to be expected, but it did change the complexion of the analysis if you decide to start use something like HCA. I was more interested in the fact the he ran it a few times before he got results that he was happy with. Still not terribly worried at this point, but a little surprised. Next was the Brilliance Scope analysis – this is where I started to get bummed out. Good color and brilliance, not so good scintillation. Even he was a little surprised. Scintillation was essentially “Medium” throughout. He ran it quite a few times and re-calibrated and checked the placement just to make sure. Same results every time, although the best one showed a small move that was mostly Medium and started to creep into the High category. He knew I was disappointed and tried to focus attention on the spectral colors and nice brilliance, but being the straight shooter he is the best he could say about scintillation was that it was decent. Anything well into the High category would have been sufficient, but as it stood now it didn’t appear to have that balance that I kept hearing about nor the qualities that were more important to me. Last were the digital photos under various lighting conditions which did little to change my mind and somewhat reaffirmed the prior data. This isn’t an ugly diamond by any means, it just wasn’t very as impressive as others I had seen. Throughout this process WF was as much in contact with my appraiser as I was and were probably getting a bit nervous because they already knew that I wasn’t happy with my results when they called to get my thoughts. I even took it a step further before making the final decision as you will soon read (if you’re still with me at this point).
DECISIONS: WF had always told me they prefer to set their own diamonds and weren’t totally pleased when I decided to go with a custom setting and not any of their own. They tried to make a case but soon dropped the issue when I said it would be made by Mark Morrell (who had already agreed to take my diamond after the appraisal was done). Before making a final decision I decided to try something I should have thought of earlier. I found a list of local jewelers who carry BrillianceScope Reports on some of their diamonds and decided to put my eyes to the test. If I couldn’t physically see a performance difference between various diamonds with my own eyes, then it made no sense for me to worry about the BScope results for my diamond. I looked at several diamonds in two different locations. All were H&A super ideals (a couple were also brand name) and compared side-by-side. I asked them to pick out stones with both Medium Scintillation results and High to Very High results. I let the salesperson put them in whatever order he wanted and told him not to show me the reports just yet or tell me which was which. It took a matter of seconds to see the obvious difference and I was able to pick out the Mediums every single time. Two stores, seven diamonds, same observations and results. That settled it for me. It too a long time to save the $11K for my diamond and I certainly wasn''t ready to compromise. My next conversation was with my WF rep, who upon confirming my concerns with the stone, immediately went from disbelief to somewhat offended to very defensive. I got an earful. “But I have an ACA and it’s gorgeous…and no one cuts them any better…there’s no way performance isn’t optimal….you can’t make a good decision using BrillianceScope….what’s the problem”…..etc. In between every question I tried to give an explanation but was effectively cut off with more direct statements or questions. Before I could explain my reasons I was told John Q. would call me to further explain ACA, BScope and other matters. I’ve got only high praise and respect for John Q. who was the only guy who LISTENED first and then was able to give me the clearest, most unbiased explanations and opinions. He was also surprised about the Scintillation and agreed that it was unusual for an ACA to be that low. He agreed that taste and preference are very important as well. He was also glad to hear that I went and used my eyes to make sure that my perception of BScope results were in fact tangible and not just theoretical. He stood behind ACA 110%, but conceded that it was possible that I could be unhappy with this particular diamond (especially without the 10-day review since it was going straight to Mark M.).
BACK TO WHITEFLASH/THE MAIN ISSUE: I was given some articles to read and told to think about it for a couple of days. Ultimately I called my appraiser and asked him to ship it back to WF. Later that day I received a message from WF saying that they would be calling the appraiser for the diamond if I hadn’t done so already and charging me $65 for the RETURN shipping. Since my appraiser included the cost of shipping back to WF in his invoice I naturally notified my WF rep and asked that they not charge for the Return shipping since it had already been taken care of. The next day I get an e-mail stating how they would be charging me for the INITIAL shipping since I wasn’t purchasing the diamond. This was a problem. All that time and all those questions to avoid this situation and here it was. I called WF, finally got in touch with my rep and immediately asked why I was being charged after I had been told otherwise at the onset of this process. She politely told me that it was their policy and started to point out all the other online vendors who do the same. I then asked her to recollect our vivid discussion and her reassurance that I would not have to worry about the initial shipping. “Well, it’s our policy but if you have any feedback we’re happy to have it…in the meantime, maybe we can pick out some Expert Selection stones that may suit your taste and possibly have you evaluate them and see if we can’t find what you’re looking for.” Uh……….no direct answer to my question and a sales pitch. No thank you. I told her I was extremely bothered by this at which point she was going to have someone in charge speak with me later. Eventually we were put in touch and here’s how it went. I told her what I had issue with – the Initial Shipping charge. She started to ask some questions but continuously cut me off mid sentence EVERY SINGLE TIME. It seemed like we were both speaking at the same time for virtually most of the conversation. Here’s what really got me upset. I told her about what I was verbally told before sending off the diamond. “I’m sorry you perceived it that way, but that’s not our policy because…” at which point I got lectured like a 10-year old on why that isn’t good business sense to absorb these costs and to imagine the cost if they sent out dozens of stones at the requests of any non-interested buyers. I may only be an average schmuck with a few college degrees, but I think I get it. Q: So why was I told that I wouldn’t have to worry about the initial charge if I decided to move forward with the appraisal? Twice no less. Was I told what I needed to hear in order to seal the deal? A: “Well, maybe she misunderstood you or wasn’t clear with her answer so perhaps we should look to address this more specifically in the future”. I also told her about the e-mail order sheet which was also ambiguous to my situation in its wording and led me to believe that everything was still copasetic. She read it and agreed, MORE THAN ONCE, that it could be construed differently but chalked it up to the fact that her sales rep used a standard order template that was incorrect for my situation. So they tell me that they may have inadvertently given the wrong impression in the beginning, and while perfectly clear to her, my contingent order sheet was a bit misleading for my process and situation. So now what? I was asked again about my concerns with the stone. Went over the minor issues from the appraisal which was interjected with her disapproval for certain points that my appraiser focused on. “You know what, I like the guy but I just don’t agree with his points on these matters and it just isn’t relevant.” “The BrillianceScope is not a good technology nor does it give you an accurate assessment of what’s truly important”. I then explained my visual observation experiment at my local diamond stores. “Well….okay”. I’m sitting there being schooled, once again, on how I’m turning down the Mercedes of diamonds, and concerning myself with issues that need not concern me and how I’m placing faith in a bunk technology that only exists to sell certain types of diamonds. While praying for John Q. at this point I re-focused back to the shipping. General reply: “I’m really sorry you’re in this situation, but we’ll definitely look into refining how we convey this information in the future for situations like yours. Good luck on your search and I hope you find your diamond”.
HINDSIGHT/FINAL THOUGHTS: Bottom line, it’s all about business. Despite the best of intentions and expectations, I should have insisted for the verbal agreement to be put in writing or officially documented at some point. MY FAULT. Technicalities can be killer. I will add that they technically flubbed on the final process as well (that’s for another time).
Could have saved some money by doing the BScope first and then the rest of the appraisal if satisfied with the results. I got to emotional and caught up in the marketing hype and just assumed that it would perform to my satisfaction. I was thinking assurance rather than validation. Instead of looking forward and making plans I should have satisfied my curiosity and ultimately exposed a major concern early on. No regrets on the appraisal. It gave me everything I wanted to know and more.
With perhaps the exception of my final conversation, at no point were the people at Whiteflash ever rude or disrespectful towards me. On the contrary, they almost kill you with kindness. Even during my last conversation, the person delivered the bad news with kind words and sympathy. I feel that I should once again point out John Q. who was the only one that who seemed to get it – true customer service and support in all situations. The only guy who chose to never interrupt, listen and speak as a person and not a salesman. On a few occasions when my rep was unavailable I was also helped by a woman named Denise who was always so incredibly nice and helpful. Since I was always asked by WF to provide feedback, here you go:
Please try to do a better job of listening. Even if you don’t agree on subjective matters, most people don’t care to be talked down to.
Don’t speak negatively about your competitors from this site. All is fair in competition, but it’s always in bad taste to praise someone as a friend and then take shots at their methods and way of doing business.
I was repeatedly told about WF pride in customer satisfaction and integrity, and you certainly have the following to back it. But I feel in this case you certainly over-promised and under-delivered instead of the other way around. Technicalities aside, we agree that erroneous communications were made on your part, inadvertent or otherwise. I’m in sales too, and I see it far too often. Do whatever, say whatever, close the deal, and hope there’s no mess. I guess even the good ones can get messy at times. I doubt this will mean anything to WF at this point and will probably be soon forgotten beyond this post, but I truly hope this never happens again.
The End