by bal1985 » Mar 3, 2011 I bought a 10K White Gold 1/4 Carat t.w. Diamond Promise Ring from Kay Jewelers for my girlfriends birthday yesterday. Click on link for picture/description. https://www.kay.com/webapp/wcs/stores/servlet/product1|10101|10001|-1|22640902|15064|15064.20789 I checked out the Walmart website this morning and found this. 1/2 Carat T.W. 3-Stone Diamond Ring in 10kt White Gold picture/description. http://www.walmart.com/ip/1-2-Carat-T.W.-3-Stone-Diamond-Ring-in-10kt-White-Gold/11037487 I have no clue about diamonds, the 4 C's, etc. I'm wondering why the 1/4c diamond ring form Kay's is more expsenive than the 1/2c diamond ring from Walmart? Am I just paying for the "name" at Kay's? Or are Kay's rings better quality than Walmart. I read both websites and it seems that the clarity, color, cut, etc. is the same for both rings, just that the Walmart ring is bigger and cheaper? I'm confused on what I should do, if their the same quality why not buy the bigger diamond for the cheaper price, right? Thanks everyone!