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Japan - resale shops

Pomelo

Brilliant_Rock
Joined
Oct 20, 2015
Messages
679
I just came back from a short trip to Japan, dubbed my pearls and jewels trip. In this thread, I’ll focus on resale stores in Japan - hopefully you find this helpful if you travel to this wonderful country and fancy a spot of shopping!

Japan is well known for being strict on counterfeits but you should still exercise caution and do your own due diligence! There are many reputable stores that sell pre-owned luxury jewelry and watches (a list is below).

This is a long post split into sections:
  1. Top tips
  2. List of resale stores
  3. Examples of what I bought and from where
  4. Examples of items in store

If anyone else has goodies from Japanese resale stores, please do share photos and where you bought them from!


Section 1: Top tips

My top tips are:
  1. Remember to bring your passport in-store! Foreigners get 10% VAT back for purchases above JPY 5,500 bought in-store (full details of tax refund can be found here: https://wise.com/gb/blog/vat-refund-japan)
  2. Go on their website or eBay page beforehand to research what they have in stock. Note that there are often discrepancies between the website vs eBay page
    • If there is something you like on eBay from a Japanese seller and they’ve sold a decent number of items before, it’s likely they have a physical presence in Japan - it’s worth asking the eBay store if you can visit them in-person
  3. If there’s something you like, contact them 5-7 days beforehand
    • Some stores (like Komehyo, Watchnian Ginzo from my experience, but others may have the same policy) will reserve items for you for 7 days, and may even deliver it to the closest store to you! For example, I wanted to see a Bvlgari watch at Komehyo but it wasn’t in a city that I was visiting, so I requested to reserve it AND for it to be delivered to Komehyo’s Ginza (Tokyo) branch. There was no pressure to buy the watch
    • Be sure to contact them with enough notice as it takes time to deliver an item to your specific store. I missed out on seeing a pair of VCA Letterwood earrings because I didn’t contact them in time
    • Other, smaller stores - like Purpose Nagoya - require you to make an appointment beforehand
  4. Ask to see any certs / box etc - sometimes this info isn’t clear, especially what ‘paperwork’ actually entails
  5. Ask if they have any promotions - there is usually no haggling, but the store may have a promotion that isn’t widely advertised! I tried to haggle and was informed of a 10,000JPY discount if I spent over 300,000JPY
  6. Ask if you need to pay in cash - one of the smaller resale stores had prices marked ‘cash only’ and card payment incurred a 5% extra charge
  7. Consider shopping outside of Tokyo, especially at a smaller store, for the best price:
    • As an example: Birkin 30cm black Togo was 2.9M JPY in Komehyo Ginza (Tokyo) but I saw a similar one for 2.4M JPY in Purpose Nagoya
  8. Komehyo Shinjuku and Nagoya are the flagships in Japan and are enormous - if you have a spare hour (or five), it’s worth browsing the entire store!
  9. Download a translation app on your phone. Generally, the level of spoken English was poor but that’s easily solved by an app. If you speak Mandarin, a lot of stores had native Mandarin staff
  10. Definitely keep your eyes open in the surrounding area: often the resale stores all cluster together - and the smaller resale/pawnshop stores don’t have much of an online presence, so it’s fun to browse!

Section 2: Resale stores
Note that this is not an exhaustive list, you can find a lot more! But it should be a good starting point (with help from ChatGPT to get it into a nice format):

1. Komehyo​

  • Overview: One of Japan's largest and most trusted resale shops for luxury goods, including watches and jewelry.
  • Locations: Several stores across Japan, with flagship stores in Ginza and Nagoya.
  • Specialty: Pre-owned luxury watches (Rolex, Omega, etc.), fine jewelry, and designer goods.
  • Website: komehyo.co.jp / https://www.ebay.co.uk/str/komehyo

2. Brandoff​

  • Overview: Specializes in buying and selling pre-owned luxury items such as watches, jewelry, and handbags.
  • Locations: Stores throughout Tokyo, as well as in Osaka and other cities.
  • Specialty: High-end watches (Patek Philippe, Cartier, etc.) and jewelry from brands like Tiffany & Co. and Cartier.
  • Website: brandoff-store.com / https://www.ebay.co.uk/str/brandoff

3. Daikokuya​

  • Overview: A pawnshop chain that also sells luxury goods, including watches, jewelry, and designer items.
  • Locations: Various locations across Japan, especially in Tokyo.
  • Specialty: A wide range of luxury watches and fine jewelry.
  • Website: daikokuya78.com / https://www.ebay.com/str/78daikokuya

4. Okura Tokyo

  • Overview: Okura Tokyo is a highly reputable store specializing in the resale of luxury goods, including jewelry, watches, and branded accessories
  • Specialty: Pre-owned luxury jewelry and watches from brands like Cartier, Bulgari, and Rolex. They also deal in handbags and other luxury fashion items.
  • Locations: They have a presence in Tokyo, particularly in luxury shopping districts.
  • Website: https://ec.wb-ookura.com / https://www.ebay.com/str/okura

5. Purpose

  • Overview: Purpose is a popular luxury resale store, offering a wide selection of pre-owned high-end goods, with a focus on jewelry, watches, bags, and other accessories
  • Specialty: They deal in a variety of luxury jewelry brands, focusing on quality and exclusivity. Purpose is known for catering to luxury shoppers looking for rare or vintage pieces.
  • Locations: They operate primarily online, though they do have a few physical locations across Japan.
  • Website: https://www.purpose-inc.co.jp / https://www.ebay.co.uk/str/purposejpn

6. Brandear​

  • Overview: It operates primarily as an online consignment service, allowing individuals to sell their luxury items easily.
  • Specialty: Brandear focuses on luxury fashion and accessories, including high-end jewelry from brands like Tiffany & Co., Cartier, and Bulgari. Their online platform offers a wide range of products at competitive prices.
  • Locations: Although primarily online, Brandear is based in Japan and offers nationwide services for both buyers and sellers.
  • Website: https://brandear.jp / https://www.ebay.co.uk/str/brandear

7. Watchnian Ginzo​

  • Overview: Watchnian Ginzo is part of the Ginzo Group, a well-established luxury resale company in Japan. As the name suggests, Watchnian specializes primarily in luxury watches, but they also offer a curated selection of fine jewelry.
  • Specialty: The store deals in top luxury brands like Rolex, Omega, Patek Philippe, Cartier, and Bulgari for both watches and jewelry. Their inventory includes both contemporary and vintage pieces.
  • Locations: Watchnian Ginzo has stores across Japan.
  • Website: https://www.ginzo.jp/ / https://www.ebay.co.uk/str/ginzonet


Section 3: Examples of what I bought and from where

Tiffany 'continuous' DBTY with 10pt stations in platinum - Komehyo - reserved online and delivered to the Ginza branch
&
Unbranded platinum rings (baguette and rose-cut pear) - Komehyo - in-store in their flagship Nagoya store

IMG_6197.jpeg
IMG_6200.jpegIMG_6151.jpeg


Grand Seiko 'Golden Snowflake' watch - Purpose - needed to reserve and make an appointment with their small store in Nagoya (you can see the bags they had in stock in the background)
IMG_5892.jpeg


Section 4: Examples of items in store

Some of the larger stores probably had more stock than VCA, Cartier or Rolex stores!

The stores also varied in terms of 'niceness' of environment, but generally the service is lovely.

IMG_6105.jpegIMG_6103.jpegIMG_5924.jpegIMG_5923.jpeg
IMG_5944.jpeg
IMG_5677.jpegIMG_5702.jpeg
 
Last edited:
Oh my, this is a treasure trove on information, thank you so much @Pomelo !

And your new pieces are divine!

A few years ago I purchased a Tiffany brooch from a Japanese eBay store called jbworks697. It was an easy transaction and I'd definitely do it again, but I have no idea if they have a b&m store or not. I would absolutely love to visit ALL the stores you mentioned!
 
This is great info! I've bought handbags from a number of Japanese sellers through eBay (including two of the above) with great success, but had no idea of the vast jewelry selections they have. I'm excited to look!

Also, I've found their shipping to the US to be exceptional: Most sellers shipped via DHL and most items arrived in three days, which surprised and thrilled me!

Thanks for your guide and for sharing all your beautiful pieces!
 
HI:

Fabu details! I am a Japanese website stalker (watch you tube videos also LOL). My dear friends daughter visits Japan annually (travels everywhere) and she has faith in the Japanese resale system.

Tomorrow is supposed to be lousy weather wise here--I know what I'll be doing!!!! :bigsmile:

Thank you! (PS that Grand Seiko is COOL!)

cheers--Sharon
 
HI:

No time to look at those sites today--but I will for sure tomorrow. Oh and add to that the one @RunningwithScissors with scissors mentioned.

@Pomelo did you look seriously at VCA? If so, were the prices reasonable for resale? BC I did not have positive experiences buying in IRL, I might consider resale--for earrings. The array of pieces you showed was staggering. Would it be true that there are not many original documents with these pieces? Thanks for your input.

cheers--Sharon
 
I just came back from a short trip to Japan, dubbed my pearls and jewels trip. In this thread, I’ll focus on resale stores in Japan - hopefully you find this helpful if you travel to this wonderful country and fancy a spot of shopping!

Japan is well known for being strict on counterfeits but you should still exercise caution and do your own due diligence! There are many reputable stores that sell pre-owned luxury jewelry and watches (a list is below).

This is a long post split into sections:
  1. Top tips
  2. List of resale stores
  3. Examples of what I bought and from where
  4. Examples of items in store

If anyone else has goodies from Japanese resale stores, please do share photos and where you bought them from!


Section 1: Top tips

My top tips are:
  1. Remember to bring your passport in-store! Foreigners get 10% VAT back for purchases above JPY 5,500 bought in-store (full details of tax refund can be found here: https://wise.com/gb/blog/vat-refund-japan)
  2. Go on their website or eBay page beforehand to research what they have in stock. Note that there are often discrepancies between the website vs eBay page
    • If there is something you like on eBay from a Japanese seller and they’ve sold a decent number of items before, it’s likely they have a physical presence in Japan - it’s worth asking the eBay store if you can visit them in-person
  3. If there’s something you like, contact them 5-7 days beforehand
    • Some stores (like Komehyo, Watchnian Ginzo from my experience, but others may have the same policy) will reserve items for you for 7 days, and may even deliver it to the closest store to you! For example, I wanted to see a Bvlgari watch at Komehyo but it wasn’t in a city that I was visiting, so I requested to reserve it AND for it to be delivered to Komehyo’s Ginza (Tokyo) branch. There was no pressure to buy the watch
    • Be sure to contact them with enough notice as it takes time to deliver an item to your specific store. I missed out on seeing a pair of VCA Letterwood earrings because I didn’t contact them in time
    • Other, smaller stores - like Purpose Nagoya - require you to make an appointment beforehand
  4. Ask to see any certs / box etc - sometimes this info isn’t clear, especially what ‘paperwork’ actually entails
  5. Ask if they have any promotions - there is usually no haggling, but the store may have a promotion that isn’t widely advertised! I tried to haggle and was informed of a 10,000JPY discount if I spent over 300,000JPY
  6. Ask if you need to pay in cash - one of the smaller resale stores had prices marked ‘cash only’ and card payment incurred a 5% extra charge
  7. Consider shopping outside of Tokyo, especially at a smaller store, for the best price:
    • As an example: Birkin 30cm black Togo was 2.9M JPY in Komehyo Ginza (Tokyo) but I saw a similar one for 2.4M JPY in Purpose Nagoya
  8. Komehyo Shinjuku and Nagoya are the flagships in Japan and are enormous - if you have a spare hour (or five), it’s worth browsing the entire store!
  9. Download a translation app on your phone. Generally, the level of spoken English was poor but that’s easily solved by an app. If you speak Mandarin, a lot of stores had native Mandarin staff
  10. Definitely keep your eyes open in the surrounding area: often the resale stores all cluster together - and the smaller resale/pawnshop stores don’t have much of an online presence, so it’s fun to browse!

Section 2: Resale stores
Note that this is not an exhaustive list, you can find a lot more! But it should be a good starting point (with help from ChatGPT to get it into a nice format):

1. Komehyo​

  • Overview: One of Japan's largest and most trusted resale shops for luxury goods, including watches and jewelry.
  • Locations: Several stores across Japan, with flagship stores in Ginza and Nagoya.
  • Specialty: Pre-owned luxury watches (Rolex, Omega, etc.), fine jewelry, and designer goods.
  • Website: komehyo.co.jp / https://www.ebay.co.uk/str/komehyo

2. Brandoff​

  • Overview: Specializes in buying and selling pre-owned luxury items such as watches, jewelry, and handbags.
  • Locations: Stores throughout Tokyo, as well as in Osaka and other cities.
  • Specialty: High-end watches (Patek Philippe, Cartier, etc.) and jewelry from brands like Tiffany & Co. and Cartier.
  • Website: brandoff-store.com / https://www.ebay.co.uk/str/brandoff

3. Daikokuya​

  • Overview: A pawnshop chain that also sells luxury goods, including watches, jewelry, and designer items.
  • Locations: Various locations across Japan, especially in Tokyo.
  • Specialty: A wide range of luxury watches and fine jewelry.
  • Website: daikokuya78.com / https://www.ebay.com/str/78daikokuya

4. Okura Tokyo

  • Overview: Okura Tokyo is a highly reputable store specializing in the resale of luxury goods, including jewelry, watches, and branded accessories
  • Specialty: Pre-owned luxury jewelry and watches from brands like Cartier, Bulgari, and Rolex. They also deal in handbags and other luxury fashion items.
  • Locations: They have a presence in Tokyo, particularly in luxury shopping districts.
  • Website: https://ec.wb-ookura.com / https://www.ebay.com/str/okura

5. Purpose

  • Overview: Purpose is a popular luxury resale store, offering a wide selection of pre-owned high-end goods, with a focus on jewelry, watches, bags, and other accessories
  • Specialty: They deal in a variety of luxury jewelry brands, focusing on quality and exclusivity. Purpose is known for catering to luxury shoppers looking for rare or vintage pieces.
  • Locations: They operate primarily online, though they do have a few physical locations across Japan.
  • Website: https://www.purpose-inc.co.jp / https://www.ebay.co.uk/str/purposejpn

6. Brandear​

  • Overview: It operates primarily as an online consignment service, allowing individuals to sell their luxury items easily.
  • Specialty: Brandear focuses on luxury fashion and accessories, including high-end jewelry from brands like Tiffany & Co., Cartier, and Bulgari. Their online platform offers a wide range of products at competitive prices.
  • Locations: Although primarily online, Brandear is based in Japan and offers nationwide services for both buyers and sellers.
  • Website: https://brandear.jp / https://www.ebay.co.uk/str/brandear

7. Watchnian Ginzo​

  • Overview: Watchnian Ginzo is part of the Ginzo Group, a well-established luxury resale company in Japan. As the name suggests, Watchnian specializes primarily in luxury watches, but they also offer a curated selection of fine jewelry.
  • Specialty: The store deals in top luxury brands like Rolex, Omega, Patek Philippe, Cartier, and Bulgari for both watches and jewelry. Their inventory includes both contemporary and vintage pieces.
  • Locations: Watchnian Ginzo has stores across Japan.
  • Website: https://www.ginzo.jp/ / https://www.ebay.co.uk/str/ginzonet


Section 3: Examples of what I bought and from where

Tiffany 'continuous' DBTY with 10pt stations in platinum - Komehyo - reserved online and delivered to the Ginza branch
&
Unbranded platinum rings (baguette and rose-cut pear) - Komehyo - in-store in their flagship Nagoya store

IMG_6197.jpeg
IMG_6200.jpegIMG_6151.jpeg


Grand Seiko 'Golden Snowflake' watch - Purpose - needed to reserve and make an appointment with their small store in Nagoya (you can see the bags they had in stock in the background)
IMG_5892.jpeg


Section 4: Examples of items in store

Some of the larger stores probably had more stock than VCA, Cartier or Rolex stores!

The stores also varied in terms of 'niceness' of environment, but generally the service is lovely.

IMG_6105.jpegIMG_6103.jpegIMG_5924.jpegIMG_5923.jpeg
IMG_5944.jpeg
IMG_5677.jpegIMG_5702.jpeg

@Pomelo that baguette ring on your ring finger!!!! WOWZA!!!!
 
Thanks @Pomelo for such detailed and picture worthy posting! This can be such a helpful guide to those interested in these particular items.
Thanks, I should've taken more pics but was too busy trying things on haha!


Oh my, this is a treasure trove on information, thank you so much @Pomelo !

And your new pieces are divine!

A few years ago I purchased a Tiffany brooch from a Japanese eBay store called jbworks697. It was an easy transaction and I'd definitely do it again, but I have no idea if they have a b&m store or not. I would absolutely love to visit ALL the stores you mentioned!
Thank you! I've also purchased from Japanese eBay stores (and also via Japanese sellers on Vestiaire) but the import tax and duties means sometimes it's not particularly cost-effective. However, there is a lot of choice though! Was it your amazing dragonfly brooch?
I saw a small dragonfly brooch (maybe 2cm?) and thought of you!


This is great info! I've bought handbags from a number of Japanese sellers through eBay (including two of the above) with great success, but had no idea of the vast jewelry selections they have. I'm excited to look!

Also, I've found their shipping to the US to be exceptional: Most sellers shipped via DHL and most items arrived in three days, which surprised and thrilled me!

Thanks for your guide and for sharing all your beautiful pieces!
Good point on handbags - they're in great condition!

Luckily I'm not much of a bag person (so I get to use all those funds for jewels haha) but it was fun to try on!


HI:

Fabu details! I am a Japanese website stalker (watch you tube videos also LOL). My dear friends daughter visits Japan annually (travels everywhere) and she has faith in the Japanese resale system.

Tomorrow is supposed to be lousy weather wise here--I know what I'll be doing!!!! :bigsmile:

Thank you! (PS that Grand Seiko is COOL!)

cheers--Sharon
Haha thank you!

HI:

No time to look at those sites today--but I will for sure tomorrow. Oh and add to that the one @RunningwithScissors with scissors mentioned.

@Pomelo did you look seriously at VCA? If so, were the prices reasonable for resale? BC I did not have positive experiences buying in IRL, I might consider resale--for earrings. The array of pieces you showed was staggering. Would it be true that there are not many original documents with these pieces? Thanks for your input.

cheers--Sharon
Prices for VCA vary depending on condition, paperwork and vintage. I think a few pieces may have original paperwork but they'll be more expensive; however, I didn't enquire much into it.

I did buy a vintage pave WG ring for around 60% of RRP without box + papers AND it was an old style ring where the beading is flatter than 'bubbley' - hope these pics explain what I mean by the difference in beading. I don't have photos of the ring itself yet as the sizing isn't quite right so I haven't had a chance to wear it. It fit when I was running around Osaka in 35C heat but now falls off easily in autumn!

Flatter beading - I've noticed this on quite a few 'older' VCA pieces but don't know whether that's 20y/30y etc; or if it's because the beading wears away over time to this flatter shape
1727787420467.png
Bubbley beading -
1727787504578.png


I remember trying on a rock crystal bracelet for around JPY 2M (USD 14k) which had original paperwork as it was resale from this year's release of rock crystal (i.e. 2024) but I didn't examine the paperwork itself as I wasn't that interested in the piece. Obviously being a limited edition stone, it would also be more expensive.

For the Cartier pieces I looked at, a lot of them did NOT come with original paperwork but with servicing papers to demonstrate that Cartier accepted them as authentic items.


@Pomelo that baguette ring on your ring finger!!!! WOWZA!!!!

Thank you! I've been wearing it a lot as it's so comfortable!
Only the top portion of the ring has diamonds, the rest is a flat platinum band so it feels unbreakable too - ideal as our baby is starting to show signs of walking :lol-2:
 
Pomelo thank you for such a fun and fabulously informative writeup!! This thread is ::there's-no-chef's-kiss-emoticon-but-if-there-was::

The display is so informal. I’m always surprised by how informal the displays are! Just rows of stuff with pricetags attached, arranged by brand and type and piece rather than aesthetic appeal like in the boutique… Definitely efficient though, and effective!

I watch Rakuten enough to be able to do some quickie price comps just by sight… I don’t buy too much preloved but when I do, I do prefer buying from Japan! Generally favourable pricing compared to the west, and cultural intolerance for fakes make it feel plausible that I’m not about to hand my shirt over… generally being the operative word I guess, 14k for rock crystal is outrageous and then some :shock:

Most important part last - congrats on baby walking!! (Almost!!) :love:
 
I just came back from a short trip to Japan, dubbed my pearls and jewels trip. In this thread, I’ll focus on resale stores in Japan - hopefully you find this helpful if you travel to this wonderful country and fancy a spot of shopping!

Japan is well known for being strict on counterfeits but you should still exercise caution and do your own due diligence! There are many reputable stores that sell pre-owned luxury jewelry and watches (a list is below).

This is a long post split into sections:
  1. Top tips
  2. List of resale stores
  3. Examples of what I bought and from where
  4. Examples of items in store

If anyone else has goodies from Japanese resale stores, please do share photos and where you bought them from!


Section 1: Top tips

My top tips are:
  1. Remember to bring your passport in-store! Foreigners get 10% VAT back for purchases above JPY 5,500 bought in-store (full details of tax refund can be found here: https://wise.com/gb/blog/vat-refund-japan)
  2. Go on their website or eBay page beforehand to research what they have in stock. Note that there are often discrepancies between the website vs eBay page
    • If there is something you like on eBay from a Japanese seller and they’ve sold a decent number of items before, it’s likely they have a physical presence in Japan - it’s worth asking the eBay store if you can visit them in-person
  3. If there’s something you like, contact them 5-7 days beforehand
    • Some stores (like Komehyo, Watchnian Ginzo from my experience, but others may have the same policy) will reserve items for you for 7 days, and may even deliver it to the closest store to you! For example, I wanted to see a Bvlgari watch at Komehyo but it wasn’t in a city that I was visiting, so I requested to reserve it AND for it to be delivered to Komehyo’s Ginza (Tokyo) branch. There was no pressure to buy the watch
    • Be sure to contact them with enough notice as it takes time to deliver an item to your specific store. I missed out on seeing a pair of VCA Letterwood earrings because I didn’t contact them in time
    • Other, smaller stores - like Purpose Nagoya - require you to make an appointment beforehand
  4. Ask to see any certs / box etc - sometimes this info isn’t clear, especially what ‘paperwork’ actually entails
  5. Ask if they have any promotions - there is usually no haggling, but the store may have a promotion that isn’t widely advertised! I tried to haggle and was informed of a 10,000JPY discount if I spent over 300,000JPY
  6. Ask if you need to pay in cash - one of the smaller resale stores had prices marked ‘cash only’ and card payment incurred a 5% extra charge
  7. Consider shopping outside of Tokyo, especially at a smaller store, for the best price:
    • As an example: Birkin 30cm black Togo was 2.9M JPY in Komehyo Ginza (Tokyo) but I saw a similar one for 2.4M JPY in Purpose Nagoya
  8. Komehyo Shinjuku and Nagoya are the flagships in Japan and are enormous - if you have a spare hour (or five), it’s worth browsing the entire store!
  9. Download a translation app on your phone. Generally, the level of spoken English was poor but that’s easily solved by an app. If you speak Mandarin, a lot of stores had native Mandarin staff
  10. Definitely keep your eyes open in the surrounding area: often the resale stores all cluster together - and the smaller resale/pawnshop stores don’t have much of an online presence, so it’s fun to browse!

Section 2: Resale stores
Note that this is not an exhaustive list, you can find a lot more! But it should be a good starting point (with help from ChatGPT to get it into a nice format):

1. Komehyo​

  • Overview: One of Japan's largest and most trusted resale shops for luxury goods, including watches and jewelry.
  • Locations: Several stores across Japan, with flagship stores in Ginza and Nagoya.
  • Specialty: Pre-owned luxury watches (Rolex, Omega, etc.), fine jewelry, and designer goods.
  • Website: komehyo.co.jp / https://www.ebay.co.uk/str/komehyo

2. Brandoff​

  • Overview: Specializes in buying and selling pre-owned luxury items such as watches, jewelry, and handbags.
  • Locations: Stores throughout Tokyo, as well as in Osaka and other cities.
  • Specialty: High-end watches (Patek Philippe, Cartier, etc.) and jewelry from brands like Tiffany & Co. and Cartier.
  • Website: brandoff-store.com / https://www.ebay.co.uk/str/brandoff

3. Daikokuya​

  • Overview: A pawnshop chain that also sells luxury goods, including watches, jewelry, and designer items.
  • Locations: Various locations across Japan, especially in Tokyo.
  • Specialty: A wide range of luxury watches and fine jewelry.
  • Website: daikokuya78.com / https://www.ebay.com/str/78daikokuya

4. Okura Tokyo

  • Overview: Okura Tokyo is a highly reputable store specializing in the resale of luxury goods, including jewelry, watches, and branded accessories
  • Specialty: Pre-owned luxury jewelry and watches from brands like Cartier, Bulgari, and Rolex. They also deal in handbags and other luxury fashion items.
  • Locations: They have a presence in Tokyo, particularly in luxury shopping districts.
  • Website: https://ec.wb-ookura.com / https://www.ebay.com/str/okura

5. Purpose

  • Overview: Purpose is a popular luxury resale store, offering a wide selection of pre-owned high-end goods, with a focus on jewelry, watches, bags, and other accessories
  • Specialty: They deal in a variety of luxury jewelry brands, focusing on quality and exclusivity. Purpose is known for catering to luxury shoppers looking for rare or vintage pieces.
  • Locations: They operate primarily online, though they do have a few physical locations across Japan.
  • Website: https://www.purpose-inc.co.jp / https://www.ebay.co.uk/str/purposejpn

6. Brandear​

  • Overview: It operates primarily as an online consignment service, allowing individuals to sell their luxury items easily.
  • Specialty: Brandear focuses on luxury fashion and accessories, including high-end jewelry from brands like Tiffany & Co., Cartier, and Bulgari. Their online platform offers a wide range of products at competitive prices.
  • Locations: Although primarily online, Brandear is based in Japan and offers nationwide services for both buyers and sellers.
  • Website: https://brandear.jp / https://www.ebay.co.uk/str/brandear

7. Watchnian Ginzo​

  • Overview: Watchnian Ginzo is part of the Ginzo Group, a well-established luxury resale company in Japan. As the name suggests, Watchnian specializes primarily in luxury watches, but they also offer a curated selection of fine jewelry.
  • Specialty: The store deals in top luxury brands like Rolex, Omega, Patek Philippe, Cartier, and Bulgari for both watches and jewelry. Their inventory includes both contemporary and vintage pieces.
  • Locations: Watchnian Ginzo has stores across Japan.
  • Website: https://www.ginzo.jp/ / https://www.ebay.co.uk/str/ginzonet


Section 3: Examples of what I bought and from where

Tiffany 'continuous' DBTY with 10pt stations in platinum - Komehyo - reserved online and delivered to the Ginza branch
&
Unbranded platinum rings (baguette and rose-cut pear) - Komehyo - in-store in their flagship Nagoya store

IMG_6197.jpeg
IMG_6200.jpegIMG_6151.jpeg


Grand Seiko 'Golden Snowflake' watch - Purpose - needed to reserve and make an appointment with their small store in Nagoya (you can see the bags they had in stock in the background)
IMG_5892.jpeg


Section 4: Examples of items in store

Some of the larger stores probably had more stock than VCA, Cartier or Rolex stores!

The stores also varied in terms of 'niceness' of environment, but generally the service is lovely.

IMG_6105.jpegIMG_6103.jpegIMG_5924.jpegIMG_5923.jpeg
IMG_5944.jpeg
IMG_5677.jpegIMG_5702.jpeg

Thank you so much Pomelo. What store has all these VCA pendants in the pic above? I mig hit be going in the near future.
 
Pomelo thank you for such a fun and fabulously informative writeup!! This thread is ::there's-no-chef's-kiss-emoticon-but-if-there-was::

The display is so informal. I’m always surprised by how informal the displays are! Just rows of stuff with pricetags attached, arranged by brand and type and piece rather than aesthetic appeal like in the boutique… Definitely efficient though, and effective!

I watch Rakuten enough to be able to do some quickie price comps just by sight… I don’t buy too much preloved but when I do, I do prefer buying from Japan! Generally favourable pricing compared to the west, and cultural intolerance for fakes make it feel plausible that I’m not about to hand my shirt over… generally being the operative word I guess, 14k for rock crystal is outrageous and then some :shock:

Most important part last - congrats on baby walking!! (Almost!!) :love:
Thanks! There was one store (Brandear) that had more formal displays and no price tags attached (you had to enquire on price) but in comparison to the simple “here’s the piece and the price”, it felt a bit awkward!

Hehe, babies grow so fast!!

This might be one of the most informative and cool posts I've seen on here!
Thank you!

Thank you so much Pomelo. What store has all these VCA pendants in the pic above? I mig hit be going in the near future.
I’ve been meaning to post in the VCA thread as I’ve got a few more pics of VCA, but haven’t had the time to yet with the Golden Week holidays here in China. I had the chance to try on lapis and pink opal Alhambra too!

The VCA pendants pic was in the Nagoya Komehyo store (actually I think all the VCA pics were in Komehyo Nagoya). If you want a large selection of VCA, then I’d recommend either the Komehyo Nagoya or Shinjuku stores as they’re the two flagships (I didn’t have time to visit the Shinjuku store but you can get a sense for their inventory on the Komehyo website). Other stores would also have VCA but a much smaller selection.
 
@Pomelo!
Thanks so much for such details and information about the resale boutiques.
Priceless!:D
 
Bookmarked this for our "someday" trip to Japan!

Love the snowflake dial on that Grand Seiko!

Oh to visit a place where you can (seemingly) trust the authenticity of resale goods...
 
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