- Jul 17, 2008
Of course. I would never tell you not to defend your mark in the market in which you operateA @kb1gra suggests, one of the tests for infringement is if there is a reasonable expectation that a consumer would be confused. There are actually many hair cutting establishments that use variations of the phrase.
Someone in the diamond and jewelry business, such as VRAI, is very likely to create confusion by using our mark. And therefore it would behoove us to assert our rights.