Wow, I have learned so much in so little time reading these forums and I''d like to move beyond the lurking stage 
I''m looking to buy my first diamond for my girlfriend in the next 3-4 weeks. I''ve been to some B&M stores and only now am I realizing how much I have to learn. One store had me hooked on the Leo diamond (technically it was the Leo Artisan, which rates higher on fire and other categories) and GemEX brilliancy reports. However when I look around the forums no one seems to mention GemEX much. The scientist in me says that this is a perfectly objective way to measure brilliance in a diamond, but I''m wondering if the conditions are somewhat artificial. And if GemEX is so reliable then why don''t more vendors use them? I''ve only looked into Whiteflash so far and I love their prices and all the certifications and images they show, but it''s hard to compare to the B&M stones when everyone is using a different test.
So, in conclusion, is GemEX as important as they might portray themselves?
I''m looking to buy my first diamond for my girlfriend in the next 3-4 weeks. I''ve been to some B&M stores and only now am I realizing how much I have to learn. One store had me hooked on the Leo diamond (technically it was the Leo Artisan, which rates higher on fire and other categories) and GemEX brilliancy reports. However when I look around the forums no one seems to mention GemEX much. The scientist in me says that this is a perfectly objective way to measure brilliance in a diamond, but I''m wondering if the conditions are somewhat artificial. And if GemEX is so reliable then why don''t more vendors use them? I''ve only looked into Whiteflash so far and I love their prices and all the certifications and images they show, but it''s hard to compare to the B&M stones when everyone is using a different test.
So, in conclusion, is GemEX as important as they might portray themselves?