Forbes article: LVMH and lab diamonds.

[Mlh]

LVMH Makes It Official: Lab-Grown Diamonds Are Luxury

LVMH Luxury Ventures, along with other investors, just completed a $90 million investment in Lusix, an Israel-based lab-grown diamond producer. With this investment, the doors are thrown wide open for lab-grown diamonds to enter the luxury space.

www.forbes.com

 

[LilAlex]

If LVMH invests $90 million in Burger King, does that automatically make the Whopper a luxury food item? Maybe they are simply hedging their bets. Like investing in oil-giant Saudi Aramco -- plus a little bit of Tesla just in case...

 

[DejaWiz]

the Whopper a luxury food item?

Wait, it's...not?
In all seriousness, I see your point.
The LGD segment is extremely lucrative right now and gaining market share every day.
The way I see it: DeBeers starting Lightbox was the writing on the wall, so it's really no surprise that luxury groups/investors want to get in on the action in some form or fashion. I'm sure we'll be reading these kinds of articles as commonplace over the near future.

 

[oncrutchesrightnow]

Wonder when we’ll start seeing it in stores…

 

[LilAlex]

...for context, this is an investment that is ~ 1/4,000 of the valuation of LVMH -- so it's not like they are going all in.

 

[bv_jewels]

I see it as a formal validation (yet again) of a product that exists and equals in all of its aesthetics to the natural world. Pandora, to LVMH to red carpet styles, it is a market that is blazing its way through despite zero industry-wide campaigns. It's people making their choice.