For me it was picking my florist. After much searching and many many massive quotes, I decided to go with someone in my hometown. She and I grew up in the same neighborhood, went to the same summer camp, elementary school, high school, etc. We weren''t friends in HS, I was too preppy and she was too alterna-cool. I would even say we didn''t like each other in HS. Anyway, she went to art school for college and opened up a floral design studio/shop after college. Her stuff is amazing! Very big city for such a small town. Anyway, she''s 3 hours from where we''re getting married, but I love her work so much I decided to go with her. She and I have also mended fences a bit. She''s mellowed and I''ve broken out of my shell-so we get along better now. Her prices are okay, less than the quotes I got in RI, but more than I wanted to spend to have to drive the flowers 3 hours, but I like knowing I''m helping a small hometown business and the quality is way better than I could afford in RI. Her blog is at http://valleyflowercompany.blogspot.com/