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'Debate' with Jeweler

DiamondJ

Rough_Rock
Joined
Oct 12, 2013
Messages
32
I recently enquired with a jeweller based in here in Australia about a quote for a 4 ctw EC eternity band - platinum setting. They quoted me USD$15,500 (AUD$20,000) for F/G and VS 20 pointer stones for a size 6 finger. I thought this was excessive as their break down was $3500 for the setting and $12000 for the stones (19 or 20 of them). They gave me the reasoning for the price as their company is one of only a handful globally that could make a ring of this quality and that if any other jeweller produced the ring at a lesser cost, the quality would be inferior.

I directly compared them in my response email to IDJ (without naming them) and they have come back with the below email which I have found quite amusing, especially since they continue to maintain their (mall) store is far superior to any other jeweller - it just rubbed me the wrong way.

Anyway, should I bother responding?? I'm not sure I can be bothered!

email is below FYI


It is great to see the level of research you have done and it helps to train our staff as well, when customers provide this information and feedback.
You clearly have a keen interest in jewellery and diamonds, so I thought I might clarify for your benefit, as you are not completely informed about the choice of product and diamonds available.
It also seems you do not have a full understanding as to the different manufacturing techniques and the finish and longevity they produce.


With regard to the diamonds we have access to, for that style of ring;
You mentioned you can get access to diamonds that are cut within a tolerance of 0.3mm, and most people can.
That sounds impressive.

But the diamonds we use in that series of rings come from a company who are the benchmark in manufacturing matching fancy cut diamonds.They produce and supply for jewellers like Graff, for example.The tolerances are within 0.1mm.

The facet lengths, angels and depths are cut as close to exact and matching as possible; and they can produce in matching colour and clarity series from D through to J; from Flawless to VS.
With my background in diamond cutting and 30 years of travelling and dealing with numerous cutting houses – I can understand and appreciate why they charge a premium to produce and supply goods at this level.


There is definitely only a handful of companies in the world who cut to this benchmark; so I need to correct you on this fact, if you believe there are many.
Also, you can not buy diamonds like these, on shopping website like Pricescope.

Most jewellers would not even get in the front door without an introduction.

Should be noted; just because a company has an office in the diamond district in New York, it does not necessarily make them world authorities.

We manufacture wholesale for a number of these companies; and many of the dealers have never left the USA; let alone seen inside a diamond polishing facility.

With regard to manufacturing the style of ring that would accommodate such diamonds;
Again I appreciate you had a nice hand-made Platinum ring made with filigree work underneath.

That is fantastic you found someone who can create pieces to a very high standard that you are happy with.
The anniversary style ring you were considering can be made a number of ways.

You are completely wrong if you believe this style of ring is not as complicated; as it depends on the finished result you are trying to achieve.

Especially if you want every setting, hand-made in wire, to be as exact and matching the diamonds I have described above; and fit a certain finger size, full circle.


However, there is a cheap and simple way to produce similar rings; albeit, not of the same quality.
This is not an insult to other jewellers – it is just a fact.


You can quite easily design this ring on CAD; and set the parameters so that every setting is the same size. Most jewellers would do this.

It is then cast. However, you are at the mercy of the quality of the casting, and the competency of the jeweller who does the finishing and setting.

Under magnification, side by side these mounts will look totally different in terms of the quality of their finish; and most people would not be discerning enough to distinguish this.

Then, they will just select diamonds for setting that match as close as possible – may be within a tolerance of 0.5mm – may be not? The end result should be a ring that should look very nice; in fact it might look absolutely beautiful.

It should be a much lower price, considering there is less amount of time and effort to produce; and they use cheaper diamonds. I am sure many customers would be happy with such a ring, and it could be of a very high quality and standard; just not of the highest quality.
Unless you are comparing it side by side with a ring that could be manufactured to the highest standard, with absolutely precision cut matching diamonds; you would never know the difference.

If you did, you would see a huge difference in the visual appeal.
There is of course a big difference in the price, and for some people, it is not worth it; which is fine.

It is not for everybody.

A lot of people are happy driving a Hyundai, and just don’t understand the fuss over a Ferrari.


I hope you appreciate, I am just trying to clarify, there can be a huge gulf in quality which it seemed you were not fully aware.
 
WOW. Yeah I would NEVER order from them.:-o
 
I particularly love the bit about comparing the Hyundai to a Ferarri! :shock:
 
umm you do know that he is fundamentally right? Well after the rude first part.

I'm not saying he is the guy that is that good but what he says is basically true on some levels.
They would have to prove it with a portfolio and samples of their work.
 
Yes, there are obviously differences in quality between jewellers but they are most definitely not the only jewellers that produce quality products.. Their products are just completely overpriced, as an example they have a 1ct yellow gold solitaire ring F and VS2 for $140000 - that just seems excessive!
 
If he had said make sure your comparing apples to apples and quality of goods and work rather than $ amount in a nice way it would have sounded better.
 
Is IDJ a mall store? Didn't think they were?
 
no the store that wrote the email is a mall store
 
It sounds like you do not click at all with him and he may well be overpriced.
Not clicking with your jeweler on a major project is a recipe for disaster.
 
arrogant, disrespectful, sarcastic.
a very typical "my diamonds are precision cut" answer without any proof or evidence.
avoid
 
10-4. Read that incorrectly. @DiamondJ

I think someone recently posted their EC eternity band in SMTB. I don't remember the details but you might reach out to them?!
 
:drool:Hi fellow Australian ! Yes you have to “love” these Australian jewellers. They preferred it so much more when consumers knew zip about diamonds and before the internet and overseas vendors / manufacturers became available to ordinary people. Manufacturing costs and store rents are higher in Australia than anywhere else and we pay handsomely for local work. Even with GST (10%) and a low $A exchange, US made jewellery is cheaper. He sounds like a pompous jerk. I’d get it made in the US with one of the many fabulous vendors PSers can recommend. I just bought a diamond Tennis necklace from the US. I couldn’t even find a place in Sydney that sold diamond Tennis necklaces and was quoted over $20,000 to have something made. I bought it for half ie $10,000 from a US manufacturer including shipping, insurance, customs and Fed ex delivery.
 
Yes, there are obviously differences in quality between jewellers but they are most definitely not the only jewellers that produce quality products.. Their products are just completely overpriced, as an example they have a 1ct yellow gold solitaire ring F and VS2 for $140000 - that just seems excessive!
I’m sorry, is that $140,000 AUD? For a 1 ct WHITE VS2 diamond :shock::eek2::lol-2:
 
Sorry that's a typo!! It's $14k woops
 
$14k USD
 
Ok that’s slightly less ridiculous. Altho still.. AGS or GIA grading??
 
No idea they don't say, all they say is premium quality...
 
If you had only stated your doubts and asked about your situation, you may have gotten some responses, in part, much like the letter from the jeweler. It is a thorough reply, but maybe a bit overly direct. Probably it puts voice to a degree of frustration that on-line competition has created amongst many jewelry B&M retail operations. The genie is out of the bottle and competition will not go away. It will never be like it once was for retailers and owners of stores have had to deal with this reality. The letter explains the retailer's side of the story, but it may not appeal very well to the feelings of clients considering a purchase. It may be a bit too much information, or a bit too direct, or a bit condescending, maybe a little of all three.

If you would like to drive a Hyundai, then it is likely true that a finer brand of moist costly automobile would not necessarily make you happier. What we all want is for consumers to be "happy" that they make a purchase which suits them best. The finest workmanship and stone matching does take more time and effort and does compute to a higher cost and selling price. It is difficult to achieve perfection compared to "good enough".

I am certain you can save some money by shopping on-line with the best of the retailers who serve Internet clients. Several are Pricescope vendors. They can do what you want at the highest levels of perfection and at the competitive rates. They likely will not write a letter to you, but just do what needs to be done within your personal comfort zone of quality.
 
Yes quality always comes at a cost but not this exorbitantly high. Overpriced!
 
umm you do know that he is fundamentally right? Well after the rude first part.

I'm not saying he is the guy that is that good but what he says is basically true on some levels.
They would have to prove it with a portfolio and samples of their work.
Karl is making a good point. In no way to defend the way the message was delivered - rather the issues it raises.
The most common way of making a five stone ring will involve matching up stones from the pool of emerald cuts on the market.
This can be done in a way that produces a gorgeous ring.
But if a client wants five perfectly matched stones - and the consumer is educated, sharp eyed, and particular- they will be looking at things like exact matches on corner size, culet or keel line, and the placement of facets- such stones would have to be cut to match. And very few houses have the ability and or desire to do what it takes to perform such cutting. Those that do can charge up to double per carat compared to buying stones on the market.
After having identified these differences with our client- we would only recommend spending for "perfection" if the client is truly dedicated to it. Most are not.
For my eye, if the overall matching is done well, small differences between the stones can give a ring a great personality. And save money.
 
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OP - yeah, I just read the email you posted in your opening post, and I agree 100% with what he said. And I don't find the contents sarcastic or patronizing.

Relatedly, I agree with poster(s) above who say you and this vendor would not be a good match.
 
Yeah, I agree that the e-mail is basically correct, with a few exceptions.
Pricescope is not a shopping site.
The vendors advertising on Pricescope offer a range of quality and price, and the PS recommended vendors also offer a range.
All jewelers claim to have access to better stones, or to only carry the best stones, or whatever. But nothing in his e-mail make me think he really has exceptionally good access. H&A VS1 melee for example is out there for any jeweler who wants to buy it.

Brian Gavin has AGS 000 melee for about $400/stone:

http://www.briangavindiamonds.com/news/lab-graded-melee-0-20-0-25-carat-diamonds/

So $8,000 plus the setting plus the hassle and import duties. His might be just as good, but they ain't better.
 
Sounds like a very condescending way of educating the customer. This jeweler would be better served by stating that his settings cost X more because they are handmade not cast and emerald cut stones are cut to order at X premium instead of matched from parcels. Gives the consumer an appreciation of labor costs that go into making their jewelry instead of coming away feeling talked down to.
 
Sounds like a very condescending way of educating the customer. This jeweler would be better served by stating that his settings cost X more because they are handmade not cast and emerald cut stones are cut to order at X premium instead of matched from parcels. Gives the consumer an appreciation of labor costs that go into making their jewelry instead of coming away feeling talked down to.

I agree with @baby monster... This jeweler's response could have been written in a less condescending/rude manner and would've gotten the same ideas across to you -- with a greater chance of not p!ssing off a potential buyer.
 
@DiamondJ - can you pls post a link to their website? I'd like to see their merchandise.

Many thanks.
 
another person who thinks he sounded condescending. Oh well, moving on to another jeweler. At first I was annoyed he can't even spell jewelry correctly, but then I googled "jewellry" and that's right too, ha!

Out of curiosity, what did IDJ quote you? I love my eternity band from them. their quality is wonderful
 
IDJ is a fantastic shop: they come highly recommended for consumers looking for value for money. They are not known for exceptional stones or workmanship. The blanket disdain in this thread for vendors who have mall locations is every bit as distasteful as the condescension in this particular representative's response... we have no idea what his shop is or is not capable of.

As this bloke said - far too abruptly, but entirely accurately - exceptional stones and workmanship tend to increase costs exponentially. I personally am happy to pay this surcharge for some projects but not for others.
 
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Wow - I drive a big Hyundai turbo Santa Fe. With the money I saved on it vs. other SUVs, I can and do buy a lot of bling! Their scare tactics are over the top. I would not buy from them .. . Ridiculous statements from them. Sorry they sent that to you. And I really love my Hyundai. My other car is a Lexus.
 
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