OK, still on the hunt in Atlanta, which has a well known B and M retailer with a pretty good reputation and grinding radio commercials.
I''m finding that their diamonds are generally about 18%-25% more than online sellers. They don''t seem to even try to compete, as they articulate a value add of: Service, twice annual cleaning, a good warranty, and finally - the ability to trade up to any diamond as long as it''s $4 more in value.
OK, seems to be a viable offer. But it leaves the seller in the position of trying to "value" these intangibles.
I''m almost feeling like buying there is like joining a "diamond club". Essentially, not buying just that particular diamond, but whatever they have at any time that my then wife (hopefully) wants to have. The downside - whatever diamond I''d "upgrade" to is still going to be priced in their consistent 18%-25% over the market value. So, is this wonderfully valuable flexibility; or am I locking into a lifetime of overpriced diamonds?
I realize it''s a personality thing - how do you price security, peace of mind warranty, the ability to change in the future?? All of those may range from hugely valuable to completely worthless - give the individual approaching the decision. But, would like some of your thoughts on it who have gone thru this decision....
Peter