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The award winning Whiteflash website enables shoppers the world over to view, compare, and purchase top quality loose diamonds, engagement rings and fine jewelry in a convenient and secure environment. Our expertise in e-commerce is reflected through extensive information, imaging and education, resulting in Whiteflash being named “Lord of the Online Rings” by the prestigious Kiplinger Magazine. And our talented team of gemologists and professionals are always available to answer questions and provide white glove customer care. For more information, log on to or call 877.612.6770.