PriceScope
Mon, 11 Aug 2014

Finders Keepers: Hunt Still On for Free £12,000 Diamond in England

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Finders Keepers: Hunt Still On for Free £12,000 Diamond in England
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By Erika Winters

1.14-carat cushion-cut diamond valued at £12,000 from 77 Diamonds
1.14-carat cushion-cut diamond valued at £12,000 from 77 Diamonds


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Diamond and Jewelry News

By Erika Winters

1.14-carat cushion-cut diamond valued at £12,000 from 77 Diamonds
1.14-carat cushion-cut diamond valued at £12,000 from 77 Diamonds


The hunt is still on for the 1.14-carat cushion-cut diamond dropped from the sky by 77 Diamonds three days ago. The diamond, valued at £12,000, was launched into the sky via a helium balloon, which burst after its 60-mile journey--sending the diamond back down to the ground within 5 miles of Lea near Gainsborough. View map here.

The PR stunt was designed to promote the jeweler's new Diamonds in the Sky interactive site--a virtual universe that allows visitors to create stars. The stars can be named after loved ones and then shared instantly via a custom URL.

“What better way to raise awareness of our virtual universe than by actually making it a reality and putting a diamond in the sky for the first time ever," said 77 Diamonds cofounder Tobias Kormind.

There was a false sighting this morning, but 77 Diamonds has confirmed that the diamond has not yet been found via their Twitter account. Diamond hunters are looking for a "popped white balloon and a bright orange parachute attached to a red and silver box," according to the company. Follow #diamondsinthesky and 77 Diamonds on Twitter for updates!





Diamonds in the Sky: Image by 77 Diamonds
Image courtesy of 77 Diamonds



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Сategory:  Diamond and Jewelry News