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Holloway Cut Advisor

What ASET reveals that Ideal-Scope does not

Ask 10 jewelers about one diamond and you might hear 10 different stories. Ask 10 independent appraisers and the clinical analysis may agree, but terminology and methodology can vary. But ask 10 PriceScope prosumers and you often see unanimous agreement. Curious, isn’t it? What could possibly cause a diverse group of thousands of consumer enthusiasts and pros alike, to use the same terms and uphold similar values when evaluating diamonds?

AGS Laboratories - Diamond Cut Grading The Princess Cut

This article will focus on the particular issues involved in light performance grading specific to princess cut diamonds. We will delve more deeply into the underpinnings of the AGS light performance based cut grading system and the round brilliant in a future article. For a look at the peer reviewed science behind the AGS system that was years in the making you can refer to the landmark study which appeared in 2007 in the journal Optical Engineering, entitled “Evaluation of Brilliance, Fire, and Scintillation in Round Brilliant Gemstones." Foundational work on the project was published in Optics and Photonics News in April of 2003 entitled “The Optical Design of Gemstones."

8 Tips to Help You Sell Your Branded Jewelry

You bought a well-known branded jewelry item, and now you’re looking to resell it. How does the item fare in the secondary market? Does the brand’s consumer image translate to extra dollars for you? The brand’s equity value comes into play here.

Dimensioning Diamonds

There have been inconsistencies and vagueness about how diamond dimensions are defined. This clarifies the terms and differences and suggests better alternatives.

Why are the ‘Best’ Cuts on the Edge of the Table-Bezel Zone?

Garry Holloway1 was the first to suggest a meaningful explanation for this: he suggested that, because there is a small difference between pavilion main & half facet slopes (less than 2º in a typical round brilliant), this may cause one to be dark when the other is bright – producing contrast in the gem’s image. Studies of human optical response2 say that this is attractive to viewers; it may be why the people Tolkowsky polled chose the proportions they did.