Articles about Jewelry
This article discusses some of the issues and considerations involved in deciding what approach to take for those who don’t want something “off the shelf”.
You bought a well-known branded jewelry item, and now you’re looking to resell it. How does the item fare in the secondary market? Does the brand’s consumer image translate to extra dollars for you? The brand’s equity value comes into play here.
The purpose of this article is to examine the role of designer brands in the overall bridal jewelry market, to understand how they operate, and to compare and contrast their offerings with “generic” or non-branded jewelry. The intent is to help consumers understand the designer value proposition in order to make well informed buying decisions. In the course of talking about designer jewelry in general we will look at several individual designers and explore a bit of their history and their distinguishing characteristics.
I am often asked about the process for creating a custom designed piece of jewelry with the use of CAD (Computer-aided design).
CAD has been a great innovation for helping people see what they are going to get before they actually commission a piece of custom-made jewelry. The cost is minimal, and many revisions can be made until it is clear that both the customer and the jeweler understand what the other wants.
Making a piece of jewelry is always a challenge but it’s easier if you work it through in your mind before you begin, and then convince yourself that this is a good starting point. The gem I am working with is a lovely and unusual cut, a square cushion shaped garnet with a modified step cut crown and multi-faceted pavilion. A stone like this gives me an opportunity to show off a little.The faceting on the top of the stone has a square pattern, so I will start my design by using this pattern on the back of the pendant.