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Author Topic:   price
dustin
rough rock

Posts: 1
From:houston, tx
Registered: Nov 2000

posted 11-30-2000 02:31 PM    
Does anyone know a good rule of thumb for the percentage markup that a jeweler adds to a diamond?

 
leonid
Administrator

Posts: 135
From:
Registered: Jul 2000

posted 11-30-2000 02:52 PM    
Hi Dustin,

For internet prices markup can be from 5% to 15% depending on the vendor and the stone price.

Markups in brick-and-mortar jewelry stores normally higher 25-50-100%.

Internet brokers often list the same stones from the trading networks that's why you can see same stone at different prices listed on different vendor sites.
 

StevL
cut rock

Posts: 43
From:South Carolina, USA
Registered: Jan 1900

posted 12-01-2000 09:44 AM    
Dustin,
Also remember that the brick and mortar store may also offer services you can't get on the net. In some cases you could spend a few hundred dollars more, but receive that much in benifits. You need to spend a little time to educate youself, and shopping.

------------------

 

leonid
Administrator

Posts: 135
From:
Registered: Jul 2000

posted 12-01-2000 09:53 AM    
I agree with SteveL. Another benefit of traditional jeweler is that you can see and compare diamonds alive, not only by paper numbers

 
Spanky
rough rock

Posts: 1
From:Myrtle Beach, SC
Registered: Dec 2000

posted 12-01-2000 10:23 AM    
I agree with StevL's post. The service you get from a bricks n' mortar jewler will (at least in my case) make up for any mark up. I got a better deal on a setting from the jewler I bought from as well as service after the deal (cleanings, fittings and closer attention to customer service). I did shop on line jewlers for loose stones, but I found the process cumbersome (this is way before pricescope.com made comparison shopping easy) to compare stones. My bricks n' mortar jewler spent a great deal of time with me explaining what I was looking at and helped me decide what I was looking for. Your not buying a car; direct comparisons are not always available.

This is not to say that there aren't nefarious characters out there. If you feel pressured or are told there are 'a lot of people looking at this stone', take a walk. You'll be amazed at how a vendor's attitude changes when you indicate that you will walk.

[This message has been edited by Spanky (edited 12-01-2000).]
 

Sibelius
cut rock

Posts: 15
From: Finland
Registered: Sep 2000

posted 12-01-2000 12:57 PM    
How do you calculate markup?

cost to vedor= $100

Selling price =$150

Difference in price= $50 =markup

Is this 50% markup or is this 33% markup?

Here in Finland we say our markup is 33%.

Sibelius
 

leonid
Administrator

Posts: 135
From:
Registered: Jul 2000

posted 12-01-2000 01:54 PM    
Hi Sibelius,

From the Webster:
mark·up An amount added to a cost price in calculating a selling price, especially an amount that takes into account overhead and profit.


So if the stone wholesale price (cost) is $10,000 and dealer sells it for $11,000 he added 10% to a cost price i.e. 10% markup.



 

Sibelius
cut rock

Posts: 15
From: Finland
Registered: Sep 2000

posted 12-01-2000 02:38 PM    
Ok
if a vendor puts 100% markup and then gives 50% discount he earns nothing.
Thanks
Sibelius

 
leonid
Administrator

Posts: 135
From:
Registered: Jul 2000

posted 12-01-2000 02:50 PM    
Sibelius, I've read many times that consumers should avoid any diamond/jewelry sales with 50% reduction signs. It's a trap.

Either initial price was too high, either the vendor always has this sign just to attract the curious buyers.

Obviously nobody sells without a profit unless one goes broke.

[This message has been edited by leonid (edited 12-01-2000).]
 

Sibelius
cut rock

Posts: 15
From: Finland
Registered: Sep 2000

posted 12-01-2000 03:15 PM    

Sure it is a trap.
Sibelius

 
StevL
cut rock

Posts: 43
From:South Carolina, USA
Registered: Jan 1900

posted 12-01-2000 04:58 PM    
Spanky,
You and Lawmax live in the same city! Cool, you could talk diamonds together.

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lawmax
cut rock

Posts: 70
From:
Registered: Jan 1900

posted 12-01-2000 05:40 PM    
StevL,

Spanky and I like to talk about diamonds and airplanes!

lawmax
 



 
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