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Wow!!! |
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There are 6 replies to this message. There are 6 replies on this page. |
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| P: 11/15/2008 11:05:27 AM | |
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denverappraiser Ideal Rock Total Posts: 4,617 Last Post: 11/24/2009 Member Since: 7/21/2004 |
I love good sales people and it’s refreshing to hear a good story about them. Kudos to Meyers. One of my very favorite things to do back when I was in the retailing business and when I talk to retailers about how to improve their businesses is to do exactly this. They come in, you ask if you can help and a huge percentage of the time they say they are ‘just looking’. "GREAT! Thanks for stopping in, you came to the right place. Look at THIS!" Then show them the finest piece in the store. It rarely results in a quick sale but it’s one heck of an icebreaker and it significantly increases the chances that the customer will tell you what they really want when compared to the traditional response of “ok, let me know if you need anything” and then walking away. Neil Beaty GG(GIA) ICGA(AGS) NAJA Professional Appraisals in Denver There's never a crowd when you go that extra mile. |
| Posted: 11/15/2008 11:05:27 AM | |
| P: 11/15/2008 1:18:23 PM | |
kimikocat Cut Rock Total Posts: 487 Last Post: 10/30/2009 Member Since: 5/19/2008 |
Date: 11/15/2008 11:05:27 AM Author: denverappraiser I love good sales people and it’s refreshing to hear a good story about them. Kudos to Meyers. One of my very favorite things to do back when I was in the retailing business and when I talk to retailers about how to improve their businesses is to do exactly this. They come in, you ask if you can help and a huge percentage of the time they say they are ‘just looking’. 'GREAT! Thanks for stopping in, you came to the right place. Look at THIS!' Then show them the finest piece in the store. It rarely results in a quick sale but it’s one heck of an icebreaker and it significantly increases the chances that the customer will tell you what they really want when compared to the traditional response of “ok, let me know if you need anything” and then walking away. Neil Beaty GG(GIA) ICGA(AGS) NAJA Professional Appraisals in Denver I totally agree with Neil! I've been on both sides of the equation (as a client and a salesperson) and believe that genuine kindness and passion is the best way to win a loyal client. I've also learned that the 'quick sale' may not compare to what might eventually come from a well-tended relationship. My favorite breakfast place has a cute little sign over the stove: "I would rather have the pleasure of serving 10 customers 100 times than 1000 customers." Quick sales are lovely, but the depth of the relationship matters! I want to trust my jeweler. My jeweler wants to trust me. A loyal client-merchant relationship is mutually beneficial! Plus, shopping for luxury items should be pleasurable. During the course of the visit, the client might discover, through "play," more about his/her desires, and that just might work to your favor. Nothing is ever certain. But you can both have a good time anyway. :)
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| Posted: 11/15/2008 1:18:23 PM | |
| P: 11/15/2008 3:28:08 PM | |
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Finally! Rough Rock Total Posts: 70 Last Post: 5/23/2009 Member Since: 7/3/2008 |
Kimkocat and Neil have hit the nail on the head. I am in Customer Experience Management. This means I work with a company to change its way of thinking about how best to improve the bottom line. Traditionally that was done by trimming (think of airlines cutting out meals, then snacks, now luggage...) I show companies that the BEST way to an improved bottom line is to develop a great relationship - a personal relationship - with every customer. As you said, a well-tended relationship yields so much more over the long term. That's what "brand loyalty" is about, but customer experience management is about so much more than that... it's also the most direct route to the elusive "word of mouth referral". This is becoming recognized as the golden prize of today's business world. Consider this question, from a recent survey I received: The following are potential sources of information you might use to decide where to buy something. Please rank them according to their value to you as sources: Manufacturer web site Magazine Seller web site Informational visit to seller's store Third-party web site Newspaper Word of mouth/ recommendation by family or friend Local television station Local radio station Direct mail from seller Previous experience with seller I know my answers, but I'm curious to know yours.
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| Posted: 11/15/2008 3:28:08 PM | |
| P: 11/15/2008 3:50:39 PM | |
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Garry H (Cut Nut) Ideal Rock Total Posts: 11,584 Last Post: 11/24/2009 Member Since: 8/16/2000 |
Finally this request is bordering on breaking the rules I think Date: 11/15/2008 3:28:08 PM Author: Finally! Kimkocat and Neil have hit the nail on the head. I am in Customer Experience Management. This means I work with a company to change its way of thinking about how best to improve the bottom line. Traditionally that was done by trimming (think of airlines cutting out meals, then snacks, now luggage...) I show companies that the BEST way to an improved bottom line is to develop a great relationship - a personal relationship - with every customer. As you said, a well-tended relationship yields so much more over the long term. That's what 'brand loyalty' is about, but customer experience management is about so much more than that... it's also the most direct route to the elusive 'word of mouth referral'. This is becoming recognized as the golden prize of today's business world. Consider this question, from a recent survey I received: The following are potential sources of information you might use to decide where to buy something. Please rank them according to their value to you as sources: Manufacturer web site Magazine Seller web site Informational visit to seller's store Third-party web site Newspaper Word of mouth/ recommendation by family or friend Local television station Local radio station Direct mail from seller Previous experience with seller I know my answers, but I'm curious to know yours. But WoM is the #1 answer, generally accompanied by some of the others Garry Holloway FGAA DipDT |
| Posted: 11/15/2008 3:50:39 PM | |
| P: 11/15/2008 7:55:18 PM | |
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MMT Ideal Rock Total Posts: 2,565 Last Post: 7/14/2009 Member Since: 6/24/2008 |
70 year anniversary, that gives you something to look forward to![]() ![]()
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| Posted: 11/15/2008 7:55:18 PM | |
| P: 11/15/2008 7:59:44 PM | |
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AprilBaby Ideal Rock Total Posts: 2,268 Last Post: 11/24/2009 Member Since: 7/17/2008 |
I heard on the news this week a couple who was celebrating 72 happy years together. Wonder what she got? ![]() ![]()
"Time is not what you think. Dying? Not the end of everything. We think it is. But what happens on earth is only the beginning." -Mitch Albom, The Five People You Meet in Heaven |
| Posted: 11/15/2008 7:59:44 PM | |
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