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ť Modern Jeweler (finally) embraces the internet!

Modern Jeweler (finally) embraces the internet!

P: 6/18/2008 11:41:26 AM
niceice Ideal Rock Total Posts: 1,792 Last Post: 7/22/2008 Member Since: 1/29/2003	Oh man, this is RICH Over the past few months there have been several threads here on PS discussing various articles published in Modern Jeweler Magazine which seem to paint internet diamond dealers in a bad light, bash our very sense of integrity and provide retail jewelers with "tactics" about how to combat the internet - most of which are based on the premise of creating fear of getting ripped off by the internet dealers, i.e. "I heard about this guy who bought a diamond online and, blah, blah, blah" so imagine my amusement when I receive an email from Modern Jeweler this morning advertising their (apparent) partnership with Ideal Diamond Solutions "e-commerce for independent retail jewelers" which starts out: "Did you know... Today: 4% of all diamond and jewelry sales happen online. By 2018: 20% of all diamond and jewelry sales will happen online. That's a sales growth potential of 500%" Paraphrasing: Sign up for our Webinar now and we'll show you how to take advantage of the internet using our turn-key e-commerce solution so that you can take advantage of the power of the internet and gain the sales you might otherwise lose... Last month: All internet dealers are THE DEVIL This month: Come Party & Profit with us in Haiti So there you have it, apparently Modern Jeweler finally figured out how to make money off the internet, they're going to help retail jewelers buy a hosting package. The irony of this advertising campaign is phenomenal, I can't stop laughing, "embrace the internet lowly retail knaves because Modern Jeweler has apparently finally figured out how to profit from your doing so Todd L. Gray, President NiceIce.com
Posted: 6/18/2008 11:41:26 AM

There are 7 replies to this message. There are 7 replies on this page.

P: 6/18/2008 11:45:34 AM
*DeeJay** Ideal Rock Total Posts: 6,491 Last Post: 9/23/2009 Member Since: 3/26/2006	I think you should attend the webinar and then come back and tell what they say! I can only imagine some of the slides...
Posted: 6/18/2008 11:45:34 AM

P: 6/18/2008 11:58:08 AM
strmrdr Ideal Rock Total Posts: 23,296 Last Post: 10/9/2009 Member Since: 11/1/2003	ROFL Thanks a good laugh is always a good thing. Having attended several hundred such things it will go something like this.... start: define a problem, then the pitch: make millions with us. middle: blah blah blah marketing garbage with buzzwords like web2.0, web3.0, clouds, clusters, peering, managed services, hyper super fantastic support services available for an additional $29.95 a month. end: buy today for the super saver price of $19.95 a month(regularly $199.95 a month) and make millions just from being on the net with no work and no effort just like we did. ........... Karl has joined the diamond trade and is now posting as Karl_K
Posted: 6/18/2008 11:58:08 AM

P: 6/18/2008 12:07:01 PM
niceice Ideal Rock Total Posts: 1,792 Last Post: 7/22/2008 Member Since: 1/29/2003	Strmrdr you are so right: IDS packages include: -State-of-the-art "turn-key" website, customized to you store's brand image -Virtual inventory of 20,000+ certifi ed diamonds -"Design Your Own" modules for rings, earrings and pendants -Designer jewelry module - sponsored by Jewelry Resource Bureau (JRB) -Colored diamond module - sponsored by Natural Colored Diamond Association (NCDIA) -Continuous Search Engine Optimization (SEO) -Fulfillment, customer service and support -EVERYTHING YOU NEED TO COMPETE! Buy now, sign up in the next x.xx minutes and we'll also give you, uh, oh yea, this nifty reprint of articles we've published in the past BASHING the internet, one is from just last month! Todd L. Gray, President NiceIce.com
Posted: 6/18/2008 12:07:01 PM

P: 6/18/2008 12:07:47 PM
pocahontas Ideal Rock Total Posts: 1,294 Last Post: 11/18/2009 Member Since: 8/14/2003	Date: 6/18/2008 11:58:08 AM Author: strmrdr ROFL Thanks a good laugh is always a good thing. Having attended several hundred such things it will go something like this.... start: define a problem, then the pitch: make millions with us. middle: blah blah blah marketing garbage with buzzwords like web2.0, web3.0, clouds, clusters, peering, managed services, hyper super fantastic support services available for an additional $29.95 a month. end: buy today for the super saver price of $19.95 a month(regularly $199.95 a month) and make millions just from being on the net with no work and no effort just like we did. Too funny! I love your synopsis Strm
Posted: 6/18/2008 12:07:47 PM

P: 6/18/2008 12:12:54 PM
*DeeJay** Ideal Rock Total Posts: 6,491 Last Post: 9/23/2009 Member Since: 3/26/2006	Date: 6/18/2008 12:07:01 PM Author: niceice Strmrdr you are so right: IDS packages include: -State-of-the-art 'turn-key' website, customized to you store's brand image -Virtual inventory of 20,000+ certifi ed diamonds -'Design Your Own' modules for rings, earrings and pendants -Designer jewelry module - sponsored by Jewelry Resource Bureau (JRB) -Colored diamond module - sponsored by Natural Colored Diamond Association (NCDIA) -Continuous Search Engine Optimization (SEO) -Fulfillment, customer service and support -EVERYTHING YOU NEED TO COMPETE! Buy now, sign up in the next x.xx minutes and we'll also give you, uh, oh yea, this nifty reprint of articles we've published in the past BASHING the internet, one is from just last month! I somehow wouldn't be surprised if the guy who wrote last month's article is now hosting this webinar...
Posted: 6/18/2008 12:12:54 PM

P: 6/18/2008 2:39:00 PM
Allison D. Ideal Rock Total Posts: 1,723 Last Post: 11/23/2009 Member Since: 2/1/2008	Does the course come with a free Ginsu? Allison Dewey...."Alj" Consumer Relations, Whiteflash **the artist formerly known as aljdewey**
Posted: 6/18/2008 2:39:00 PM

P: 6/18/2008 7:46:40 PM
Lynn B Ideal Rock Total Posts: 5,142 Last Post: 11/22/2009 Member Since: 5/9/2004	Does it slice and dice and make julienne fries????! And THAT'S my story and I'm sticking to it!
Posted: 6/18/2008 7:46:40 PM

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