high profile jeweler

Glad that your researches helped you in your decision!

Some people won't consider anything less than Cartie or Tiffany & Co. Is it worth it? Only you can answer it...

Although there are known internet diamond dealers who have flawless reputation with very small markups (7-10%). Brick and mortar guys usually cannot afford it.

Right now, one way to gain a foothold in retailing is to sell for what amounts to a loss and write of the loss to advertising. After their war chest,"nest egg", is spent, will they have a loyal following developed who will pay a higher mark-up? I doubt it will become a commonplace event. What will become common is many of these vendors will disappear.

Every consumer should shop in order to inform themselves. Shope anywhere you wish, but only buy from a place where you feel most comfortable. You will be surprised at what great treatment an informed consumer will receive at most traditional retail stores. The retail segment of the jewelry industry is not asleep and unaware of the internet. You need to try out different palces until you find the right mix of price, service and personality. Then you'll be totally happy.

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David Atlas
Accredited Gem Appraisers

David S. Atlas

GG(GIA), ASG, Sr. Mbr. NAJA

www.datlas.com

Leonid: I wish you had referred me to diamondtalk.com -- which I eventually found anyway -- where my original question has come up many times before.