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 » RockyTalky
»  » Calling All PS vendors - Got AGS 0 Square-Cut Emeralds????
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Calling All PS vendors - Got AGS 0 Square-Cut Emeralds???? |
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| P: 9/16/2006 4:21:33 PM | |
kenny Ideal Rock Total Posts: 2,817 Last Post: 11/23/2009 Member Since: 4/30/2005 |
Who intends to carry the new AGS Cut Graded Square-Cut Emerald diamonds (aka asscher) when they arrive, which should be soon?
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| Posted: 9/16/2006 4:21:33 PM | |
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There are 5 replies to this message. There are 5 replies on this page. |
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| P: 9/16/2006 5:36:03 PM | |
Rhino Ideal Rock Total Posts: 4,865 Last Post: 11/22/2009 Member Since: 3/29/2001 |
Hi Kenny, While AGS is getting everything in line with the system for Asscher/Square Emerald Cuts, the cutters I've been talking too about this who are even remotely familiar with the waste involved in cutting them are hesitant and appear to be gun shy becuase it will command a much higher premium than what currently exists on the market for asscher's. At least this is what I've been told thus far. As soon as they roll out I'm sure there will be a number of vendors who will feature them. I'm certainly curious to see the final results and how they will play out on the market. I've been playing around with the PGS software used for determining AGS light performance and we've run asshers through it that do attain ideal status but I'm not 100% sure the same algorithm's that are used for princess cuts will apply to asscher/sqe's. I would think they are but I am awaiting further clarification. What is kinda sad is with the roll out of the AGS Ideal Princess cuts, not as many manufacturers have been cutting them as I had hoped. The greater majority of factories are still submitting to the other labs that don't grade for light performance. Slowly but surely we're seeing more factories trickle in though but that's been a seemingly slow process. Heck ... these guys should realize that even if it doesn't get "ideal", if it did at least get ideal for "light performance" that this would still generate more biz for these guys. I know I'd be purchasing more princess' if they at least had Ideal light performance and not necessarily ideal polish/symmetry and priced accordingly. My .02c Peace, Rhino |
| Posted: 9/16/2006 5:36:03 PM | |
| P: 9/16/2006 5:46:29 PM | |
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kenny Ideal Rock Total Posts: 2,817 Last Post: 11/23/2009 Member Since: 4/30/2005 |
Rhino I think the problem is customer ignorance. If customers understood the reason a better-cut princess looks better yet costs more is because more rough must be polished away I think demand would grow. How do we educate customers? Do you think Joe-retailer even wants to educate the customer. Sure the AGS 0s costs more. But is it a wash? Does the cutter and retailer make the same profit on a $7,000 AGS 0 as on a $7,000 typical cut?
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| Posted: 9/16/2006 5:46:29 PM | |
| P: 9/16/2006 6:16:00 PM | |
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Rhino Ideal Rock Total Posts: 4,865 Last Post: 11/22/2009 Member Since: 3/29/2001 |
Hi Kenny, Rhino I think the problem is customer ignorance. I agree. To be honest, even when we first started selling H&A's I was hesitant to pull the trigger as my discounts on typical goods were considerably cheaper. When we featured our first tutorials on super ideal cuts back in 2000 I realized that if people were educated about cutting features and how this benefits the appearance and beauty of the diamond for the end consumer ... well ... the rest is history. If customers understood the reason a better-cut princess looks better yet costs more is because more rough must be polished away I think demand would grow. Definitely. We've been pressuring manufactures to hop on board if they want our business. We've seen one of our major factories take this step and another who recently hopped on board too. It's funny how waving a little green under some of their noses gets them hopping.   How do we educate customers? Do you think Joe-retailer even wants to educate the customer. Your question is the motivation for the theme/title of my site bro. We will do all within our means to get the word out on our site as I'm sure other educational sites will as well as this forum too. I have video projects in the works as well that I hope will help too which we plan on eventually putting to DVD and web. Joe-retailer? Can't speak for him. Many in this industry cater to the "buy it as cheap as you can and don't worry about cut quality" mentality. Sure the AGS 0s costs more. But is it a wash? No. Let me explain why. Attaining Ideal Status for princess cuts in this system are very tough to attain when you consider that polish, symmetry, proportion factors (comprised of durability, weight ratio, culet size and girdle thickness) AND light performance must all be tops. So, this is no wash. One little personal dissappointment of my own (and expressed by other professional's who participate on this forum) is that there are stones getting ideal light performance status that we feel is graded more on the liberal side. Personally I think this is due to a general weakness in the use/employment of reflector based technologies to determine the final output of the light performance metric as there are inherant weakness' in that technology that I think AGS has not taken into account. AGS does employ a very sophisticated ray tracing program to determine their light performance score but according to what I've been taught, it is an analysis of the reflector colors generated from the model and analyzed in that software. Does the cutter and retailer make the same profit on a $7,000 AGS 0 as on a $7,000 typical cut? I can't speak for the cutter or other retailers but my markup is the same on a 7k stone regardless. Hope that helps. Have an excellent weekend Ken. Rhino |
| Posted: 9/16/2006 6:16:00 PM | |
| P: 9/16/2006 6:27:54 PM | |
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kenny Ideal Rock Total Posts: 2,817 Last Post: 11/23/2009 Member Since: 4/30/2005 |
If it is not a wash, it should be. Charge more, pay more. The financial motive is the ONLY thing that will work in the long run. Prices must adjust so everyone in the chain makes at least the same profit. If businesses make less on ideal-cut diamonds the movement is doomed. This isn't charity. It should be a wash.
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| Posted: 9/16/2006 6:27:54 PM | |
| P: 9/16/2006 10:18:29 PM | |
strmrdr Ideal Rock Total Posts: 23,296 Last Post: 10/9/2009 Member Since: 11/1/2003 |
If it has to be ags0 and your not in a hurry you might wait and see what Paul comes up with and get it from Gary or Wink. Paul said he expects prices to be inline with his AGS0 princess cuts for the same weight/color/clarity will be interesting to see how that plays out. ........... Karl has joined the diamond trade and is now posting as Karl_K |
| Posted: 9/16/2006 10:18:29 PM | |
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