Name-change for Infinity

Dear friends,

In the past months, we have faced some unforeseen problems, which took some time to solve. 

One of these unforeseen problems was a trademark-issue. I must admit that in the process of setting up and building our business, we did not pay sufficient attention to this matter, and as one could expect, we were suddenly faced with a serious problem. Apparently, another company already had the trademark-rights to the type-name, which we used for our rounds, and they objected to our use of this wording.

This situation called for some crisis-management. Very soon, we decided that fighting our cause would just cost us a lot of trouble and money, while the outcome would remain unsure. In stead of enriching the lawyers, we decided to rethink our branding and laser-inscribing in order to come up with a more sustainable solution. 

This is how we will work from now. In stead of giving a type-name to our diamonds, like X-by-Infinity for rounds and Y-by-Infinity for princesses, and so on, we have decided to laser-inscribe all our stones, regardless of the shape, with the wording ‘Crafted by Infinity’, in which Infinity will be replaced by our company-logo.  As you may have noticed, some wording on our website has also been changed, and we will have a new section on 'Diamond-cut' up and running within a few days from now.

I will keep the rest of this post short, because I understand that it is at the border of self-promotion. I just would like anyone to be aware of this situation, so that nobody continues to use the old wording.  

I thank you for your understanding.

Live long,

Wink Jones
GG
Winfield's/High Performance Diamonds

........... Karl has joined the diamond trade and is now posting as Karl_K

Gary

www.diamondexpert.com

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Omnia Mea Mecum Porto.

Giangi

John

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John Pollard

Whiteflash Director of Education 2004-2007