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Understanding the Howard Dean Internet Effect |
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| P: 6/10/2004 1:14:35 PM | |
Pricescope Administrator Total Posts: 8,265 Last Post: 1/5/2008 Member Since: 1/1/2000 |
Weinberger (co-author of the Cluetrain Manifesto) believes TV is simple and tends toward stupidity, and that marketers need to take advantage of the Internet's nuances and "raw, unfinished quality" to engage in a more "human" dialogue with consumers. "Don't think of the Internet as a broadcast medium," he said. "Think of it as a conversational space. Conversation is the opposite of marketing. It's talking in our own voices about things we want to hear about." But, he admitted, "the hardest thing for companies to acknowledge is that they're human." Full article Pricescope |
| Posted: 6/10/2004 1:14:35 PM | |
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