I have never personally dealt with this company or heard anything about it. If you are, however, looking to find a reputable online vendor with competitive pricing, you will find that there are a lot of online vendors with which PSers like to deal.
They include ...
Whiteflash
Good Old Gold
James Allen
Pearlman''s Jewelers
These seem to be the most popular. If you do a search on the system, you will see many rave reviews and a lot of examples of the quality product and service they provide.
There’s an ebay seller by that name and you should check to see if it’s the same company. If so, be cautious.
They’ve got a 95.4% rating, which is pretty bad, with 35 mutually withdrawn feedbacks, which is really bad. Most completed auctions were private, another bad sign. They don’t seem to be a very active seller anymore so maybe this is all a coincidence and unrelated. It’s important to note that there are probably several companies using this same name in different places. Good clues to look for that they are the same are things like the phone number, fax number and email addresses or reused graphics in the advertisements and website.