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I visited Firenze and spoke to Kerry once or twice on the phone subsequent to my visit. While I never bought anything there (timing just wasn't right), I was pleasantly surprised by how non-pushy they were and their service/follow-up, again, with no pushiness.
They were one of the few places I felt comfortable in when I visited the Diamond District. I would educate yourself as you would with any vendor, go the independant appraiser route ,as you would with any vendor, but if you can find what you want there, it might be okay. Also be sure to do your homework on pricing as well. I didn't really dig into comparisons with them becasue I pulled the plug on the project (yellow diamond ring). Good luck.
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