Bron357|1477445478|4090573 said:Most people who buy diamonds know nothing about diamonds. They are completely at the mercy of the sales assistant. Not that this is always a bad thing but the truth is they believe what they are told and that person may be good at sales but know next to nothing about diamonds. The lights in jewellery stores are specifically chosen to emphasis the brilliance of diamonds and this can be misleading. The lucky, and smart, novice buyers who find their way to Pricescope are "saved". Here people with superior knowledge and experience can enable someone to purchase a "good diamond at a good price". This is excellent and hopefully more "lost souls" find their way "here" rather than to the bright lights of the local Mall chain jewellery store where hope and aspiration abound but quality is in short supply!
I agree this is the general perception (my bold above), and it's probably true to a large degree where sales people are on commission. It's a natural consequence of that somewhat flawed business model. But many retailers are learning the longterm benefits of using best practices and a customer-first philosophy. If you put your energies into finding the right item or service that is a fit for the customer's needs and budget, you have a high likelihood of a satisfied customer who will be loyal and provide referrals. For the business this means much more to the bottom line than can be gained by a strategy of up-selling.LunaStar|1479583022|4100588 said:I think that regardless of what the product is, retailers are usually going to try to influence a buyer to purchase the more expensive item. Fortunately, when it comes to buying diamonds, there are many resources you can take advantage of to help you make a more informed decision. I think you are in a very good place to do that right here at PS.