- Joined
- Apr 30, 2005
- Messages
- 33,224
A new energy bar is gaining popularity surprisingly quickly, and may even show up at Whole Foods soon.
Yes, it contains crickets, actually cricket flour.
Here's a snip from CNN ... http://money.cnn.com/2013/07/23/smallbusiness/cricket-bar/index.html?hpt=hp_t3
He researched insect farming and learned that insects convert grain and grass into edible protein as much as 10 times more efficiently than cows and pigs.
This gave Crowley the idea to create an all-natural snack made with cricket protein.
He recruited a chef friend and a business-savvy college buddy to help launch his idea.
It took them eight months to line up a cricket supplier from California, rent a commercial kitchen, perfect recipes and get the necessary approval from the Food and Drug Administration for the energy bars.
Yes, it contains crickets, actually cricket flour.
Here's a snip from CNN ... http://money.cnn.com/2013/07/23/smallbusiness/cricket-bar/index.html?hpt=hp_t3
He researched insect farming and learned that insects convert grain and grass into edible protein as much as 10 times more efficiently than cows and pigs.
This gave Crowley the idea to create an all-natural snack made with cricket protein.
He recruited a chef friend and a business-savvy college buddy to help launch his idea.
It took them eight months to line up a cricket supplier from California, rent a commercial kitchen, perfect recipes and get the necessary approval from the Food and Drug Administration for the energy bars.