About PriceScope

WHAT ABOUT IT?

Aren't you bored with all those mission statements? We don't take ourselves so seriously, and you shouldn't either. Uh-Huh. We have kept doing this stuff since March 2000 because it makes us feel good to help you if you think like we do. If you think this stuff might spoil the romance and excitement you are supposed to experience and associate with diamonds and engagements, then clear off; leave.

You won't find us serenading how beautiful diamonds are, or how they will convince your girlfriend that you love her. Women, fight the urge to raise your right-hand diamond rings and show your independence. Shoo, go away! This is no place for gorgeous celebrities with product placement jewels. Scholars won't find diamond materials science here. Off with you.

Looking for anti DeBeers, anti monopoly, anti Blood diamonds, anti jewelers, any other anti-stuff? Sorry, don't have anything for you either. Still looking for something? What do you want? There are no miracles, Santa doesn't exist and investment diamonds are a myth...

You're still here! You're annoying, you know. All right, you can stay but don't say we didn't warn you.

OK. Let's try to have some fun, because that's what we have been doing for nearly five years; having fun on the Internet with the diamonds. No, no, we don't sell diamonds or jewelry. Boy, have we got a deal for you? Nup! Oh, more people left. Good! We prefer the company of just a few close friends.

So what do we have here...

Pricing information and comparison of thousands of diamonds from many internet and local jewel store vendors;
tons of educational stuff;
some diamond tools;
reviews, and
most important good people on the forum.

Be prepared, your intelligence will be questioned. You're not supposed to be smart when you're buying diamonds. You supposed to be blown away by their sparkles. You supposed to wear rose colored glasses and feel romantic. Don't try to learn too much 'cause it is might be dangerous for your brain (and give you ulcers).

Hmmm... now what can we tell you, boys and girls, to keep you awake? It's funny we kinda been doing this for a few years now, and it is still amusing that a few million consumers found it useful or helpful. But the most curious thing is quite a few people in the industry see us as the #1 threat to diamond business. They say we confuse and mislead consumers, and destroy jewelers' profit. And, the greatest sin of all, we commoditize diamonds; we steal all the glitter and romance!

It ain't no fun anymore. It is pity, and we're sorry, if we upset some good and kind folks in the diamond trade.

(We know you're reading, we know you're reading, na na, n na na

) By the way, you merchants can advertise here, but it only will work for you if you are honest and provide good products and services that customers appreciate. If you don't behave, they will splash your name all over the forum, and then anyone who searches for your name will find out if you're naughty or nice. And before saying "I know everything because I've been in this business for 20 years", we recommend listening to people's concerns first, and don't ever talk down to them– they are engineers, doctors, lawyers and really smart people disguised as dumb customers.

So what's the buzz? Well, the buzz is still the same: people, their problems and experiences, conversations, spreading knowledge, theirs and our desire to help each other and support fellow consumers. It even created a community. It is about not being a jerk, its about listening, and making an effort to think. It's about decency and class, marketing and dialog.

Yet it is still simply about buying a diamond.